Brand manager for Software Company

2 days ago

Navi Mumbai, Maharashtra, India SmartinfoLogiks Full time ₹ 8,00,000 - ₹ 12,00,000 per year

Job Overview :

We are seeking an experienced, strategic, and execution-focused Brand Manager to own and elevate the brand for a fast-growing software company that builds enterprise business solutions — ERP, HRMS, CRM, Analytics, AI-powered BOTS, document processor, FinTech products , and EdTech solutions. The Brand Manager will combine product understanding, B2B marketing expertise, and strong go?to?market instincts to position our platforms as category-leading solutions for enterprise buyers and channel partners .

The role balances strategy ( brand positioning, messaging, product marketing alignment ) and tactical execution ( campaigns , content , events , partner enablement , digital presence ). A strong candidate will be comfortable with technical product contexts, translating product capabilities into business outcomes for CXOs and other enterprise decision?makers

Key responsibilities

Brand & positioning

  • Define, refine, and maintain the brand positioning and messaging framework for the company and each platform/product (ERP, HRMS, CRM, Analytics, AI Document Analysis, LOS, Collections, EdTech).
  • Develop value propositions and topline narratives tailored to target buyer personas (CIO/CTO, Head of Ops, CFO, CHRO, Product Heads, Channel Partners, System Integrators).
  • Maintain a brand playbook including tone of voice, visual guidelines, and usage rules.

Product Marketing & GTM

  • Work with Product, Sales, and Customer Success to build product narratives, case studies, battlecards, pricing collateral, and sales enablement kits.
  • Plan and run go?to?market launches for new modules, major releases, and integrations.
  • Create product differentiation messaging vs major competitors and open-source alternatives.

Demand Generation & Content

  • Collaborate on demand-generation strategies (ABM, inbound, channel-led) and support campaign creatives and landing pages.
  • Own content roadmap: whitepapers, solution briefs, explainer videos, demo scripts, blog posts, SEO-friendly pages, webinars, and analyst briefs focused on enterprise ROI and compliance (e.g., payroll compliance for HRMS, regulatory needs for FinTech).
  • Optimize content for SEO and conversions work closely with the SEO/content team for keyword-led content around ERP, HRMS, CRM, LOS, Collections, AI document analysis, and EdTech topics.

Digital Presence & Reputation

  • Manage the corporate website product pages to highlight features, integrations, and customer outcomes.
  • Manage and grow presence on B2B platforms (LinkedIn, G2, Capterra) and oversee review generation program.
  • Coordinate PR and analyst relations for thought leadership, product announcements, awards, and speaking opportunities.

Sales & Partner Enablement

  • Equip sales and channel partners with pitch decks, ROI calculators, case studies, pricing guides, and objection-handling resources.
  • Run regular enablement sessions, demo rehearsals, and competitive training for sales and partners.

Events & Community

  • Plan presence at industry conferences, trade shows, and webinars manage booth narratives and speaking slots.
  • Build customer advocacy programs, reference customers, and a developer/partner community where applicable.

Measurement & Budget

  • Set KPIs for brand health (awareness, share of voice), pipeline contribution, content performance, and campaign ROI.
  • Own marketing budget allocation for brand and product initiatives and measure spend efficiency.

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