Key Account Manager
2 days ago
- Building brand awareness on the platform, executing revenue-driving activations, and achieving sales targets by understanding the digital & LTV ecosystem, managing sales pipelines, and collaborating with internal teams.
- Client Relationship Management: Serve as the primary point of contact for key accounts, manage end-to-end stakeholder relationships, and collaborate with agencies and advertisers to understand their needs.
- Revenue Generation: Drive event wise revenue by securing and activating brands on various platforms, including mobile and Connected TV (CTV) in addition to LTV, and maintain a healthy sales pipeline.
- Sales Strategy & Execution: Develop and implement proactive sales strategies, conceptualize and execute long-term deals, and ensure high standards in sales processes.
- Cross-Functional Collaboration: Work closely with internal sales strategy and agency teams to align on objectives and execute successful campaigns.
- Performance Tracking: Implement measurement frameworks and drive brand activation and R&F (Reach and Frequency) scalability for clients.
- Account Management:
- Strong knowledge of Key Account Management principles and consultative selling techniques.
- Analytical Skills: Ability to analyze industry trends and performance data to inform sales strategies.
- Sales & Strategy: Proven ability to develop and implement effective sales strategies to achieve revenue targets.
- Communication & Collaboration: Excellent stakeholder management and communication skills to work with internal and external partners.
- Proactiveness: Ability to proactively highlight roadblocks and maintain high standards in sales processes.
- MBA/PGDM in Marketing, Sales, Media, or related field (preferred).
- 6–8 years of experience in media sales, client partnerships, or digital advertising.
- Proven ability to manage large accounts and deliver high-value revenue targets.
- Strong understanding of digital-first brands, startups, and performance-driven marketing.
- Excellent stakeholder management, relationship building, and negotiation skills.
- Analytical mindset with experience in campaign insights and reporting.
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