Offline Business Development Associate

5 days ago

Hyderabad, Telangana, India 1c267725-d379-4bea-89af-e717eab72816 Full time ₹ 8,00,000 - ₹ 12,00,000 per year

About Lawyyar

Lawyyar is India's most advanced
AI-backed legal companion
, designed to simplify the practice and study of law. We are not just a directory; we are a complete ecosystem. Our app allows users to
simulate court trials with an AI Judge (Law Arena)
, analyze complex legal documents in seconds (
Case Analyzer
), and access a massive library of Indian laws (
Law Hub
). We are empowering the next generation of lawyers with tools that were previously unimaginable.

Role Overview

We are looking for a charismatic and driven
Offline Marketing Executive
to take the Lawyyar app directly to its power users:
Law Students
. Your job is to visit law colleges and universities, demonstrate the app's "magic" features (like the AI Courtroom), and drive mass adoption. You will be the bridge between our technology and the future lawyers of India.

Key Responsibilities

1. Campus Domination & App Demonstrations

  • Visit Law Colleges Daily:
    Physically visit designated law schools, universities, and CLAT coaching centers to interact with students.
  • The "Wow" Demo:
    Conduct live demos of the
    'Law Arena'
    feature to Moot Court Societies, showing them how they can practice arguments against an AI Judge.
  • Research Tool Pitch:
    Show students how
    'Case Analyzer'
    can summarize lengthy judgments for their assignments in seconds, making it an indispensable study tool.

2. Driving App Installs & Active Usage

  • Achieve daily and monthly targets for
    New User Acquisition (App Installs)
    .
  • Ensure students don't just download the app but
    register and use a feature
    (e.g., "Perform one AI search").
  • Run "Download Drives" at college canteens, libraries, and hostels with QR code kiosks.

3. Building the "Lawyyar Student Network"

  • Identify and recruit
    Campus Ambassadors
    (Lawyyar Student Partners) in every college to keep the buzz alive.
  • Partner with
    Placement Cells
    to list Lawyyar as a "Must-Have Skill/Tool" for internships.
  • Collaborate with college fest committees to sponsor or host
    "AI Moot Court" competitions
    powered by Lawyyar.

4. Market Feedback

  • Act as the ears on the ground. Listen to what students want (e.g., "We need more IPC sections" or "We want state-specific laws") and report this to the Product Team.

Who We Are Looking For

  • Background: Graduate in any stream. (A Law degree/student or someone who has prepared for CLAT/UPSC is a massive advantage as you speak their language).
  • The "Vibe":
    You must be approachable, energetic, and articulate. You should be comfortable walking up to a group of students and starting a conversation.
  • Tech-Savvy:
    You need to understand the app inside out. You should be able to explain "AI Legal Analysis" simply.
  • Hustle:
    This is a field job. You will be traveling to different campuses daily.

What We Offer

  • Salary:
    Travel Allowances.
  • Uncapped Incentives:
    Earn bonuses for every milestone of installs (e.g., Bonus for crossing 1,000 student users).
  • Career Path: Successful executives will be promoted to City Managers to lead marketing teams across the region.

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