Area Sales Manager

1 day ago


Chennai, Tamil Nadu, India Shalimar's Full time ₹ 9,00,000 - ₹ 18,00,000 per year

Job Title:
AREA SALES MANAGER/SR. AREA SALES MANAGER (General Trade)

Area- Karnataka & Tamil Nadu

Reports to:
Regional Sales Manager / Business Head

Experience Level:
Senior level
Role Overview:
The ideal candidate will be responsible for driving sales and market share growth for our product lines, including
hair care, cooking edible oils, spices, and coconut oil. This role requires a strong understanding of the FMCG sector, exceptional leadership skills, and a proven track record in sales management.

Responsible
for achieving sales targets, managing distributors, driving market expansion, and leading field teams to deliver strong execution across General Trade channels.

Key Responsibilities:-

  • Achieve monthly/quarterly sales & distribution targets for the assigned area.
  • Manage distributor operations ROI, stock planning, claims, secondary/tertiary sales.
  • Expand numeric & weighted distribution; ensure full market coverage.
  • Execute trade promotions, visibility plans, and retail activation.
  • Lead and coach Sales Officers/TSEs; ensure productivity and route discipline.
  • Conduct regular market visits to track competition, pricing, and consumer trends.
  • Maintain strong relationships with retailers, wholesalers, and channel partners.
  • Provide accurate sales reports, insights, and competitor updates to management.

Skills Required

  • Strong FMCG sales & distribution management
  • Team leadership & negotiation skills
  • Data-driven decision making
  • Market understanding & execution excellence

Qualifications

  • Graduate/MBA preferred
  • 10 -15 yrs of FMCG sales experience (General Trade), with at least 3-5 yrs in team handling role.

Compensation Benefit

  • Fixed salary (
    offered salary depending upon the Exp
    .)
  • performance‑based lucrative incentives / bonuses.
  • Medical Allowance
  • Travel allowances / reimbursements.
  • Other standard statuary benefits as applicable.

If you are passionate about this role, we encourage you to apply for this position with a copy @
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