Senior Sales
12 hours ago
Job Title:
Senior Sales / Marketing Manager – IT Solutions
Location:
Coimbatore
Experience:
15+ years
Industry:
Information Technology / Software Solutions
Job Summary:
We are seeking an accomplished and strategic
Senior Sales / Marketing Manager
with over 15 years of experience in the
IT industry
. The role involves leading marketing initiatives, driving brand visibility, and executing growth strategies for technology-driven products and services. Experience in
industrial or food process automation
will be considered an added advantage but is not mandatory.
Key Responsibilities:
- Develop and implement comprehensive marketing strategies to position the company's IT products and services in competitive markets.
- Drive brand awareness, lead generation, and customer engagement across digital and offline channels.
- Collaborate with sales, product, and technical teams to design go-to-market (GTM) strategies for software, automation, and digital transformation solutions.
- Plan and execute campaigns, product launches, and promotional events to strengthen market presence.
- Analyze market trends, customer insights, and competitor activities to inform marketing decisions.
- Manage digital marketing, PR, and corporate communications for both domestic and international markets.
- Build strong relationships with clients, partners, and industry stakeholders to enhance brand credibility.
- Lead, mentor, and guide the marketing team to meet organizational objectives.
Required Skills & Qualifications:
- Bachelor's or Master's degree in Marketing, Business Administration, or a related field.
- 15+ years of proven experience
in marketing within the
IT or technology sector
. - Strong understanding of B2B marketing, brand strategy, and demand generation.
- Proficiency in digital marketing, CRM, and analytics tools.
- Excellent communication, analytical thinking, and leadership abilities.
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