Performance Marketing Manager

7 days ago

Gurgaon, Haryana, India PlanetSpark Full time ₹ 12,00,000 - ₹ 25,00,000 per year

Role: Performance Marketing Manager (Meta-Heavy)

Location:
Gurgaon on site

Experience:
4–7 years

Roles & Responsibilities
1. Category Ownership

  • Own and drive key business metrics for the assigned category –
    Revenue, ROAS, Contribution Margin, Demos, and Leads
    .
  • Act as a
    mini-CEO
    for your category, driving all levers of growth and profitability.

2. Meta-Heavy Performance Marketing

  • Lead and scale
    Meta Ads (Facebook & Instagram)
    as the
    primary acquisition and retargeting channel
    .
  • Design, execute, and optimize
    full-funnel paid campaigns
    across Meta platforms — from awareness to conversion.
  • Manage high monthly spends with strong focus on
    ROAS, CAC, CTR, and CVR
    .
  • Collaborate with the creative team to
    ideate thumb-stopping ad creatives, copies, and video concepts
    .
  • Continuously test new audiences, ad formats, placements, and bidding strategies to maximize performance.

3. Additional Channel Management

  • Run
    Google Search, YouTube Discovery
    , and
    Display campaigns
    to supplement Meta-driven performance.
  • Explore emerging paid channels for diversification and incremental growth.

4. Category Development

  • Collaborate with Product, Sales, and Creative teams to improve the entire
    lead-to-demo funnel
    .
  • Work on
    category messaging, product packaging, pricing, and communication
    to enhance customer conversion.
  • Enable sales teams with the right insights and performance data for better closure rates.

Requirements

  • Education:
  • B.Tech / BE from a Tier 1 Engineering Institute (IITs, NITs, BITS, DTU, NSUT, or equivalent)
    —
    mandatory
    .
  • Experience:
  • 4–7 years of hands-on experience in
    performance marketing
    with a
    strong focus on Meta Ads
    .
  • Prior experience in a
    fast-paced startup
    or consumer tech company is highly preferred.
  • Skills:
  • Proven expertise in running large-scale Meta campaigns.
  • Strong analytical skills and proficiency with data tools (Excel, Google Analytics, Ads Manager).
  • Excellent communication and collaboration abilities.
  • Ability to independently own and scale a business category.

Behavioral Attributes

  • A
    founder's mindset
    — ownership, accountability, and a drive to win.
  • Strong bias for action and experimentation.
  • Passion for building products that impact millions of young learners globally.

Why PlanetSpark?

  • High-impact role with complete ownership.
  • Work with founders and senior leadership directly.
  • Fast-paced, meritocratic, and growth-oriented culture.
  • Be part of a company redefining how kids learn essential life skills worldwide.

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