Demand Generation Executive

19 hours ago

Noida, Uttar Pradesh, India Polestar Full time US$ 90,000 - US$ 1,20,000 per year

Key Responsibilities

  • Plan, develop, and execute multi-channel demand generation campaigns (email, social media, webinars, events, paid ads, etc.).
  • Collaborate with sales and marketing teams to identify target audience segments and create personalized outreach strategies.
  • Manage lead nurturing programs to move prospects through the sales funnel.
  • Work closely with content, design, and digital teams to develop compelling marketing assets.
  • Track, analyse, and report campaign performance to optimize ROI.
  • Identify opportunities for ABM (Account-Based Marketing) and high-value lead targeting.
  • Coordinate with external vendors, partners, and event organizers for campaign execution.
  • Maintain and update CRM/marketing automation tools with accurate lead and campaign data.

Required Skills & Qualifications

  • Bachelors degree in Marketing, Business Administration, or related field.
  • 02 years of experience in demand generation, B2B marketing, or lead generation (SaaS/IT industry preferred).
  • Strong understanding of digital marketing channels and campaign analytics.
  • Experience with CRM and marketing automation platforms (HubSpot, Salesforce, Marketo, or similar).
  • Excellent written and verbal communication skills.
  • Ability to work collaboratively with cross-functional teams

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