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Head of Demand Generation

2 weeks ago

Noida, Uttar Pradesh, India Saxon Global Full time ₹ 15,00,000 - ₹ 20,00,000 per year

We are seeking a strategic and results-driven
Head of Global Demand Generation
to lead and execute our demand generation strategy across geographies.

Key Responsibilities:

  • Develop and lead the global demand generation strategy
    to support pipeline and revenue goals across North America, Europe, APAC, and emerging markets.
  • Work closely with sales leadership to align marketing and sales goals and support account-based marketing (ABM) initiatives.
  • Drive the selection, implementation, and optimization of marketing automation tools and CRM systems
  • Analyze market trends and competitor strategies to refine demand generation programs.
  • Optimize lead nurturing and scoring strategies for improved marketing-to-sales funnel efficiency.

Qualifications:

  • Bachelor's or Master's degree in Marketing, Business, or a related field.
  • 10+ years of progressive experience in B2B demand generation, preferably in
    IT services or SaaS
    environments.
  • 5+ years of leadership experience managing global or regional demand generation teams.
  • Proven track record in building and executing high-performing lead generation programs that convert to pipeline and revenue.
  • Strong knowledge of marketing automation platforms and CRM tools
  • Data-driven mindset with a deep understanding of campaign metrics, attribution, and analytics.
  • Strong collaboration and stakeholder management skills across sales, marketing, and executive leadership.

Preferred Experience:

  • Experience working in global/multi-regional markets with diverse buyer personas.
  • Background in demand generation for complex B2B IT services sales cycles.