Head of Demand Generation

2 hours ago

Noida, Uttar Pradesh, India Saxon Global Full time
We are seeking a strategic and results-driven Head of Global Demand Generation to lead and execute our demand generation strategy across geographies.

Key Responsibilities:

- Develop and lead the global demand generation strategy to support pipeline and revenue goals across North America, Europe, APAC, and emerging markets.
- Work closely with sales leadership to align marketing and sales goals and support account-based marketing (ABM) initiatives.
- Drive the selection, implementation, and optimization of marketing automation tools and CRM systems
- Analyze market trends and competitor strategies to refine demand generation programs.
- Optimize lead nurturing and scoring strategies for improved marketing-to-sales funnel efficiency.

Qualifications:

- Bachelor's or Master's degree in Marketing, Business, or a related field.
- 10+ years of progressive experience in B2B demand generation, preferably in IT services or SaaS environments.
- 5+ years of leadership experience managing global or regional demand generation teams.
- Proven track record in building and executing high-performing lead generation programs that convert to pipeline and revenue.
- Strong knowledge of marketing automation platforms and CRM tools
- Data-driven mindset with a deep understanding of campaign metrics, attribution, and analytics.
- Strong collaboration and stakeholder management skills across sales, marketing, and executive leadership.

Preferred Experience:

- Experience working in global/multi-regional markets with diverse buyer personas.
- Background in demand generation for complex B2B IT services sales cycles.

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