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Performance Marketing Manager

2 weeks ago


Gurgaon, Haryana, India 3TENX Full time US$ 9,00,000 - US$ 12,00,000 per year

Job Overview:

We are looking for a data-obsessed, ROI-driven Performance Marketing Manager who will take complete ownership of our digital growth engine. Youll drive high-impact campaigns across Amazon, Nykaa, Zepto, Google, Meta, and our D2C website, and be responsible for revenue performance, conversion metrics, and scaling our omnichannel presence.

Performance Marketing

  • Plan, execute, and optimize paid campaigns on Google, Meta (Instagram/Facebook), Amazon, Nykaa, Zepto, and emerging channels.
  • Manage complete ad funnels: audience targeting, creative testing, budget allocation, and ROAS tracking.
  • Collaborate with creative teams to develop high-performing, conversion-focused assets.

Revenue & Analytics

  • Monitor and report campaign KPIs: CTR, CPC, CVR, CAC, ROAS, and revenue.
  • Optimize D2C website performance: traffic, conversions, bounce rates, and landing page A/B testing.
  • Use GA4, Meta Manager, Ads Manager, and marketplace dashboards to drive insights and scale.

P&L Ownership

  • Track marketing spend vs. revenue impact.
  • Optimize for lower CAC and higher LTV while protecting profitability.
  • Align performance goals with finance, e-commerce, and operations teams.

Marketplace Strategy (Amazon/Nykaa/Zepto)

  • Manage Sponsored Ads, Product Display Ads, Brand Stores, and Promotions.
  • Boost keyword rankings, reviews, and sales conversions.
  • Leverage visibility opportunities through platform partnerships.

Continuous Experimentation

  • Test new platforms, creatives, landing pages, and audience segments.
  • Stay ahead of algorithm changes, best practices, and competitor benchmarks.

What Were Looking For

  • 5–8 years in performance marketing (preferably beauty/D2C/e-commerce).
  • Strong grasp of media buying, customer funnels, and growth strategies.
  • Proficient in Google Ads, Meta Ads, GA4, Amazon/Nykaa Ads, Shopify analytics, and Excel.
  • Strong analytical and creative performance mindset.
  • Self-starter who thrives in a high-ownership, fast-paced setup.

Nice to Have

  • Prior beauty brand or high-growth D2C startup experience.
  • Experience scaling ad spends significantly.
  • Familiarity with Klaviyo, Shopify, Hotjar, Clevertap, Looker Studio.

Why Join Us

  • Be part of a high-growth, design-first beauty brand.
  • Work directly with founders and industry experts.
  • Full ownership, quick decisions, and a chance to create real impact.