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Performance Marketing Manager
2 weeks ago
Job Overview:
We are looking for a data-obsessed, ROI-driven Performance Marketing Manager who will take complete ownership of our digital growth engine. Youll drive high-impact campaigns across Amazon, Nykaa, Zepto, Google, Meta, and our D2C website, and be responsible for revenue performance, conversion metrics, and scaling our omnichannel presence.
Performance Marketing
- Plan, execute, and optimize paid campaigns on Google, Meta (Instagram/Facebook), Amazon, Nykaa, Zepto, and emerging channels.
- Manage complete ad funnels: audience targeting, creative testing, budget allocation, and ROAS tracking.
- Collaborate with creative teams to develop high-performing, conversion-focused assets.
Revenue & Analytics
- Monitor and report campaign KPIs: CTR, CPC, CVR, CAC, ROAS, and revenue.
- Optimize D2C website performance: traffic, conversions, bounce rates, and landing page A/B testing.
- Use GA4, Meta Manager, Ads Manager, and marketplace dashboards to drive insights and scale.
P&L Ownership
- Track marketing spend vs. revenue impact.
- Optimize for lower CAC and higher LTV while protecting profitability.
- Align performance goals with finance, e-commerce, and operations teams.
Marketplace Strategy (Amazon/Nykaa/Zepto)
- Manage Sponsored Ads, Product Display Ads, Brand Stores, and Promotions.
- Boost keyword rankings, reviews, and sales conversions.
- Leverage visibility opportunities through platform partnerships.
Continuous Experimentation
- Test new platforms, creatives, landing pages, and audience segments.
- Stay ahead of algorithm changes, best practices, and competitor benchmarks.
What Were Looking For
- 5–8 years in performance marketing (preferably beauty/D2C/e-commerce).
- Strong grasp of media buying, customer funnels, and growth strategies.
- Proficient in Google Ads, Meta Ads, GA4, Amazon/Nykaa Ads, Shopify analytics, and Excel.
- Strong analytical and creative performance mindset.
- Self-starter who thrives in a high-ownership, fast-paced setup.
Nice to Have
- Prior beauty brand or high-growth D2C startup experience.
- Experience scaling ad spends significantly.
- Familiarity with Klaviyo, Shopify, Hotjar, Clevertap, Looker Studio.
Why Join Us
- Be part of a high-growth, design-first beauty brand.
- Work directly with founders and industry experts.
- Full ownership, quick decisions, and a chance to create real impact.