BTL Marketing Manager/ Channel Partnerships Manager(Offline)

6 days ago

Thāne, Maharashtra, India Pravaayu Healthcare Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Key Responsibilities:

Build Strategic Partnerships: Develop and nurture partnerships with doctors, yoga instructors, gyms, and wellness influencers to create referral channels for patient walk-ins.

Channel Development: Open new channels through collaborations with wellness centers, gyms, and corporate wellness programs to increase awareness and footfalls at Pravaayu.

Execute BTL Activities: Plan and organize BTL activities like health camps, wellness workshops, and screening programs at societies, corporate offices, and public places to promote Pravaayus services.

Community Engagement: Identify opportunities to engage with local communities through events and partnerships to raise brand visibility and foster long-term relationships.

Corporate Tie-Ups: Build relationships with corporate offices for conducting wellness programs, health check-up camps, and Ayurveda awareness sessions.

Monitor and Report: Track the performance of partnership initiatives and BTL activities, ensuring successful execution and consistent results in patient acquisition.

Requirements:

Experience in Partnerships and Alliances: Prior experience in forming successful collaborations with healthcare professionals, fitness/yoga instructors, or wellness organizations.

BTL Marketing Expertise: Hands-on experience in executing on-ground marketing activities such as health camps, corporate wellness programs, and local activations.

Relationship Management: Strong communication and negotiation skills to build and maintain strategic alliances.

Self-Starter: Ability to work independently, take initiative, and drive activities that directly impact clinic footfall and brand awareness.

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