BTL Marketing Manager

2 weeks ago

Thāne, Maharashtra, India 1 Finance Full time

Responsibilities:

- Develop and execute detailed activation plans for new FPCs, including pre-launch timelines, operational requirements, and stakeholder coordination.

- Conduct market analysis to identify suitable locations in alignment with business objectives.

- Partner with marketing teams to create localized campaigns to promote new FPCs for lead generation.

- Collaborate with internal teams (Operations, Marketing, IT, HR and compliance) to ensure readiness before the go-live date.

- Oversee facility setup, infrastructure, event arrangements, and technology enablement to ensure operational efficiency.

- Secure all necessary regulatory, compliance, and legal approvals for the projects.

- Monitor early performance metrics (e., client acquisition, revenue generation) to assess FPC success and identify improvement areas.

- Gather feedback from employees and clients to refine operations and customer experience.

- Address bottlenecks in operational efficiency during the post-activation phase.

- Plan and execute on-ground events and campaigns to boost brand visibility and attract potential clients to new centers.

- Ensure events are aligned with the company's strategic goals and deliver measurable results.

Skills:

- Proven experience in activation or operations management, preferably in the financial services or retail sector.

- Excellent interpersonal and negotiation skills to manage external stakeholders such as property owners and contractors.

- Strong analytical skills to evaluate location performance and market potential.

- Familiarity with financial products and advisory services is a plus.

(ref:iimjobs.com)

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