Marketing Manager

1 week ago

Thāne, Maharashtra, India Union Living Full time

Location: Mumbai

Budget: Up to ₹50,000 per month (₹6 LPA)

Industry: Hospitality / Co-Living Startup

About Union Living

Union Living is a premium co-living and hospitality brand redefining urban living for young professionals, corporates, and travelers. We offer not just accommodation, but a lifestyle—through vibrant communities, thoughtfully designed spaces, and curated events.

We're looking for a Marketing Manager who has previously worked in an agency environment, handling social media & brand strategy for multiple clients, and is now ready to bring that expertise in-house to build and scale Union Living's brand presence across digital, offline, and community channels.

Key Responsibilities

1. Social Media & Brand Management

  • Own Union Living's brand voice across Instagram, LinkedIn, YouTube, and other relevant platforms.
  • Create & execute engaging social media campaigns: reels, posts, stories, blogs, newsletters.
  • Plan monthly content calendars, trend-jacking campaigns, and community-led content.
  • Collaborate with designers, photographers, and videographers to deliver high-quality creatives.

2. Marketing Strategy & Campaigns

  • Develop and implement integrated marketing strategies to build Union Living's presence across digital + offline channels.
  • Run paid performance campaigns (Google Ads, Meta Ads, LinkedIn Ads) with clear ROI goals.
  • Identify brand collaboration opportunities with lifestyle, hospitality, and youth-centric brands.

3. Community Events & On-Ground Activation

  • Conceptualize and market resident community events (festivals, workshops, mixers, cultural nights).
  • Drive event visibility via social media, influencer tie-ups, and offline collaterals.
  • Partner with F&B, lifestyle, and entertainment brands to sponsor/co-host events.

4. Offline Marketing & Partnerships

  • Execute property branding (standees, posters, flyers, collaterals).
  • Build partnerships with corporates, colleges, and hospitality partners to boost awareness.
  • Explore co-branding and sponsorships to increase visibility.

5. Analytics, Reporting & Insights

  • Track campaign performance, event ROI, and brand engagement metrics.
  • Provide monthly dashboards & insights to leadership.
  • Stay updated with hospitality & lifestyle industry trends to refine strategies.

What We're Looking For

  • 3–5 years of experience in Marketing, preferably with agency experience handling social media + brand strategy for hospitality/lifestyle/youth brands.
  • Strong grasp of content creation, campaign planning, and digital marketing.
  • Hands-on experience with paid ads, influencer marketing, and community events.
  • Excellent communication, creativity, and trend-savvy mindset.
  • Based in Mumbai (mandatory).
  • Startup mindset: proactive, resourceful, and comfortable wearing multiple hats.

What You'll Get

  • Ownership of end-to-end brand marketing at a high-growth hospitality startup.
  • Opportunity to bring agency expertise in-house and create a lasting brand identity.
  • Direct exposure to founders and senior leadership.
  • A fast-paced, high-energy environment with events, travel, and brand collaborations.
  • Growth opportunities into leadership roles as the company expands.

If you've built brands at an agency and are now ready to take charge of one from the inside – this role is for you

Send your CV to

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