Sales Marketing Manager

1 week ago

Chennai, Tamil Nadu, India WHY tap Full time ₹ 15,00,000 - ₹ 25,00,000 per year

Company Overview

WHY tap is India's leading IT training institute, renowned for empowering students with industry-ready skills. Specializing in web development, digital marketing, software testing, and more, we offer 100% job placement to our graduates. Headquartered in Egmore, Tamil Nadu, with a team of 11-50 employees, WHY tap is dedicated to fostering a new generation of IT professionals. Visit us at to learn more about our professional training and coaching services.

Job Overview

WHY tap is seeking a Senior Sales Marketing Manager to join our team in Chennai. As a full-time position, the ideal candidate will have a minimum of 7 to 10 years of experience. The successful applicant will be responsible for driving sales and marketing strategies, enhancing our reach, and contributing significantly to business growth. This role calls for a passionate professional with expertise in digital marketing and direct sales.

Qualifications and Skills

  • Proven experience in digital marketing and direct sales with a record of successful campaigns (Mandatory skill).
  • Strong proficiency in data analysis to monitor performance metrics and optimize marketing strategies.
  • Familiarity with CRM software to manage client relationships and streamline sales processes.
  • Expertise in lead generation strategies with the ability to convert prospective clients into active customers.
  • Experience in the admissions process within an eduTech setting to enhance student enrollment numbers.
  • In-depth understanding of telesales techniques to effectively reach out to potential clients and close deals.
  • Solid organizational skills to plan, implement, and assess marketing and sales initiatives efficiently.
  • Excellent communication and presentation skills to convey ideas and results to stakeholders clearly and persuasively.

Roles and Responsibilities

  • Develop and execute comprehensive sales marketing plans to achieve revenue targets and business objectives.
  • Oversee the creation and implementation of digital marketing campaigns to enhance brand visibility and drive growth.
  • Lead sales initiatives, managing the sales pipeline from lead generation to client acquisition and retention.
  • Collaborate with key stakeholders to align marketing strategies with business goals and market trends.
  • Analyze market data and customer feedback to refine marketing strategies and improve customer engagement.
  • Manage and mentor a team of marketing professionals to ensure aligned efforts in achieving company goals.
  • Prepare sales reports and deliver presentations to senior management, highlighting performance and strategy.
  • Stay updated with industry trends and competitor activities to maintain a competitive edge in the market.

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