Senior Performance Marketing Specialist

1 day ago

Goregaon, Maharashtra, India Sashr Consultants Full time ₹ 15,00,000 - ₹ 25,00,000 per year

high-scaleRole & responsibilities:

  • Plan, launch, and optimize paid campaigns across:

  • Google Ads (Search, Display, YouTube)

  • Meta Ads (Facebook/Instagram)

  • Taboola, Bing, and other CPL-focused platforms

  • Manage performance dashboards to track CAC, CVR, CPL, ROAS Structure and execute A/B and multivariate tests (creatives, copy, landing pages, bidding strategies)

  • Collaborate with product/design teams for high-conversion ad flows and audience targeting
  • Coordinate with CRM and operations teams to ensure funnel consistency from lead to loan sanction
  • Monitor budgets, pacing, attribution windows, and cross-channel performance
  • Share weekly reports on trends, insights, and optimization actions
  • Stay updated on ad platform policies, especially for financial services

Preferred candidate profile:

  • 57 years of performance marketing experience (Google, Meta)
  • Managed high scale monthly budgets with strong CAC/ROAS performance
  • Proficient in attribution tools (GA4, UTMs, multi-touch models)
  • Strong analytical, spreadsheet, and reporting skills
  • Prior experience in fintech, edtech, or financial services preferred
  • Self-starter with high ownership and data-driven decision-making '

Bonus Points:

  • Experience in regulated sectors (finance, education loans)
  • Exposure to organic growth (Quora, SEO, Reddit)
  • Worked with BI tools (Looker, Tableau, Data Studio)
  • Knowledge of CRO, tracking, and landing page testing
  • Prior startup experience across strategy and execution

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