Digital Marketing Lead – Strategy

We're not looking for a manager, we're looking for a leader who can roll up their sleeves, drive strategy, fix problems, and inspire a team to deliver exceptional results.

If you have 5+ years of hands-on SEO, Google & Facebook Ads, AI marketing expertise, and an eye for design + detail, this is your opportunity to lead high-impact campaigns across multiple brands with Wonne.

Role Overview

As Wonne's Digital Marketing Lead – Strategy & Performance, you will play a pivotal role in shaping client success and leading our marketing team to excellence. You'll be the trusted advisor to clients, the strategic architect behind their campaigns, and the hands-on expert who ensures flawless execution.

You'll manage key accounts, identify growth opportunities, and collaborate with creative, performance, and analytics teams to deliver measurable results. Your ability to blend strategic thinking with commercial awareness, hands-on execution, and team leadership will be essential to your success.

Key Responsibilities

1. Client Strategy & Relationship Management

• Serve as the lead contact for key client accounts, building strong, trusted partnerships.
• Develop and implement multi-channel digital marketing strategies aligned with business goals, market insights, and audience needs.
• Present campaign strategies, performance reports, and optimisation recommendations confidently and clearly.
• Identify opportunities to improve results, deepen engagement, and expand client service offerings.

2. Campaign Oversight & Execution

• Oversee planning and delivery of campaigns across SEO, Google Ads, Facebook Ads, content, and AI-driven marketing.
• Personally execute advanced SEO audits, fixes, keyword strategies, and ad optimisations.
• Apply customer journey mapping, funnel logic, and performance optimisation techniques to drive conversions.
• Monitor analytics to extract insights, troubleshoot performance issues, and continuously improve ROI.

3. Commercial Performance & Growth

• Own the commercial performance of client accounts, including budget management, forecasting, and profitability tracking.
• Spot upsell and cross-sell opportunities, clearly communicating added value to clients.
• Support new business acquisition through strategy input, proposal writing, and pitch participation.

4. Team Leadership & Development

• Lead, coach, and inspire SEO, Ads, and creative team members to achieve high performance and deliver quality output.
• Provide guidance and constructive feedback to enhance skills and execution.
• Foster a collaborative, accountable, and innovative team culture.

What You Bring

• 5+ years in digital marketing with strong hands-on expertise in SEO (technical + content), Google Ads, and Facebook Ads.
• Ability to independently resolve SEO and ad campaign performance issues.
• Proven experience using AI tools for campaign optimisation, automation, and content creation.
• Strong design sense with the ability to guide creative direction.
• Meticulous attention to detail across all marketing deliverables.
• Leadership and project management experience with a track record of improving team performance.
• Fluency in English & Kannada for client and team communication.

Why Join Wonne

At Wonne, we're not just running campaigns, we're shaping how brands grow in the digital space. We combine strategic thinking, creative excellence, and data-driven execution to deliver measurable results.

When you join Wonne, you step into a culture that values:

• Innovation: Embracing AI, new tools, and fresh ideas to stay ahead.
• Collaboration: Every voice counts in shaping strategies and delivering success.
• Growth: Continuous learning and professional development.
• Impact: Direct influence on brand growth and client success.
• Quality & Detail: From big-picture strategy to the smallest creative element.

Application Requirements

Along with your CV, please include a short cover page answering the following:

• Why are you interested in leading the Digital Marketing & Strategy function at Wonne?
• What's the most challenging marketing project you've worked on, and how did you overcome the challenges?
• In your view, what makes a marketing strategy truly effective?
• What motivates you to lead and inspire a marketing team?
• How do you define success for yourself in a leadership role?
• Share one example of how you've helped a business grow through marketing.

Note: Your application will not be considered complete without this cover page. Please attach it in the same PDF as your CV or include it as the first page of your document.