
Area sales Executive
2 days ago
Company Description
Makino is a proud Indian manufacturer and marketer of snacks, offering a range of Nachos, Nuts, and Namkeen. Featured on Shark Tank India (Season 2, Episode 41), Makino is a brand known for bringing joy to every mood. For more information, visit our website at
Job Title:
Area Sales Executive – HORECA
Location:
Hydrrebad , Banglore , Delhi
Department:
Sales & Marketing
Reports To:
Area Sales Manager / Regional Sales Manager
Job Summary:
We are seeking a dynamic and results-oriented
Area Sales Executive (HORECA)
to drive sales, build strong business relationships, and expand our presence in the
Hotels, Restaurants, Cafés/Catering segment
. The role involves achieving sales targets, identifying new business opportunities, and maintaining strong customer relationships to maximize market penetration.
Key Responsibilities:
- Develop and execute sales strategies to achieve monthly, quarterly, and annual sales targets within the HORECA segment.
- Build and maintain strong relationships with key decision-makers in hotels, restaurants, cafés, catering companies, and institutional clients.
- Identify new business opportunities, generate leads, and convert them into long-term customers.
- Conduct product presentations, demonstrations, and promotional activities to showcase product value.
- Negotiate contracts, pricing, and credit terms in line with company policies.
- Monitor competitor activities, market trends, and provide insights to management.
- Ensure timely collection of payments and adherence to credit policies.
- Prepare and submit sales reports, forecasts, and market analysis regularly.
- Collaborate with the marketing team to plan and execute promotional campaigns.
- Provide excellent after-sales service and resolve customer issues promptly to ensure client satisfaction.
Key Requirements:
- Bachelor's degree in Business Administration, Marketing, Hospitality, or related field.
- 2–5 years of proven sales experience in
HORECA / FMCG / Food & Beverage industry
. - Strong understanding of the HORECA channel and existing industry network preferred.
- Excellent communication, negotiation, and interpersonal skills.
- Target-driven with a strong ability to achieve and exceed sales goals.
- Good analytical and problem-solving skills.
- Willingness to travel extensively within the assigned area.
- Proficiency in MS Office and CRM tools.
Key Skills:
- Business Development & Lead Generation
- Client Relationship Management
- Negotiation & Closing Deals
- Market Analysis & Competitor Mapping
- Sales Forecasting & Reporting
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