
Head of International Business
3 days ago
This is a high-impact, growth-focused role for a commercially driven leader to own the international Direct-to-Consumer (D2C) channel strategy within our global marketplace ecosystem.
You will be responsible for the international D2C P&L, driving sales and customer engagement through brand-led websites and proprietary storefronts.
You will operate at the intersection of category management, digital marketing, and cross-border commerce, with a mission to scale Indian products directly to global consumers while strengthening the company's marketplace positioning.
Key Responsibilities
Commercial & P&L Ownership
- Own and manage the
international D2C channel P&L
within the global marketplace ecosystem. - Develop and execute strategies to drive
direct-to-consumer sales growth
(brand websites, Shopify, custom storefronts) in key international markets. - Collaborate with brand partners to curate and scale export-ready assortments aligned with global consumer demand.
Digital Marketing & Customer Growth
- Lead international
digital marketing initiatives
(performance marketing, SEO/SEM, social commerce, influencer, affiliate networks) to drive customer acquisition and retention. - Optimize customer journeys across D2C storefronts—
UX, localization, checkout, pricing, and promotions
—to maximize conversions. - Use analytics to track key metrics (CAC, ROAS, LTV, conversions, margins, returns) and take corrective actions.
Cross-Border Operations & Strategy
- Collaborate with logistics, payments, and compliance teams to ensure
seamless cross-border fulfillment
. - Stay ahead of global e-commerce and D2C trends, leveraging insights to sharpen category and channel strategies.
Required Experience & Qualifications
- 5+ years of experience
in building and
scaling international D2C businesses
(brand websites/proprietary platforms,
not only marketplaces
like Amazon/Walmart). - Proven track record in driving direct global sales growth via digital-first customer acquisition and retention strategies.
- Strong expertise in
digital marketing and funnel optimization
for international markets. - Experience managing
P&L and profitability
across cross-border e-commerce. - Exposure to
logistics, compliance, and payments
in cross-border trade. - Hands-on experience with platforms such as
Shopify, WooCommerce, Magento, or custom-built storefronts
. - Bachelor's degree in Business, Marketing, or E-commerce (
MBA preferred
).
What You'll Gain
- Ownership
of D2C growth within the company's marketplace strategy. - Opportunity to
scale Indian products directly to global consumers
, shaping category performance on our platform. - A
leadership role
with direct impact on P&L and commercial outcomes. - Competitive pay with
growth-based incentives
. - A high-performance, entrepreneurial culture focused on global impact.
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