Head of Content

About Us:Gynoveda is on a mission to build the world's largest chain of "Ayurveda Fertility Clinics for Couples". With 50+ clinics live in 30+ cities and a new one opening every week, the company is on track to hit 200 clinics, positioning itself as a national leader in reproductive healthcare.Know everything about Gynovedahere>.Role Details:Title: Head of Content Development, Delivery, Operations (Digital-first videos that perform organically & ads)Time Size: 20+Reports To: Director (L2 to Founders)Work Days: Monday to FridayLocation: Malad (Mindspace), Mumbai – OnsiteIndustry: D2C, NEWS channels, online channels, or YouTube platforms preferredAbout the Role:If AIDA (Attention, Interest, Desire, Action) is second nature to you, especially in short-form videocreation, you will thrive in this role. You will be the driving force behind shaping Gynoveda's narrative, making audiences pause, stay engaged, and transition from watching content to taking action at the clinic. Your role is crucial in generating revenue through storytelling.Your Mission:As the Head of Content Development, your mission is to own the end-to-end content engine. From research-led, insight-driven ideas to camera-ready production, your job is to craft high-performing short-form content that thrives organically on Facebook, Instagram & YouTube and converts seamlessly into paid ads that drive phone leads & clinic footfalls.What You'll Own:As the Head of Content Development, you will have the unique opportunity to lead an in-house studio that produces testimonial-driven, expert-led and story-based short videos. This role puts you at the forefront of our content creation, with clarity, trust, and performance at the core.Pre-Production:Research topics and debunk category myths to draw fact-based insights, transforming them into persuasive marketing narratives, including creative anglesCreate a content calendar featuring a diverse range of content pieces to break the content fatigue.Production:Direct and coach non-actors: customers, clinic doctors, health experts, and foundersCreate authentic, documentary-style content: interviews, explainer videos, and story-driven reels.Ensure a strong "reason-to-believe" to appeal to the audience that yearns for "show me the proof".Post-Production:Shape raw, candid footage into curiosity-driven stories using the AIDA framework.Use B-rolls, on-screen text, and music to heighten relevance and impactCraft thumb-stopping headlines, scroll-stopping 3-second hooks and storylines that raise the desire to actA/B test creative variants to identify winnersPerformance:Collaborate tightly with the performance marketing teamStudy CTR, watch time, engagement, and lead qualityIdentify what's working — and evolve your editorial strategy accordinglyTeam Management:Lead internal content team: - Creative Directors, Producers, Editors, Writers.Manage external vendors – VO artists, anchors, influencers, camera crewsUse methodical workflows to ensure production quality, volume, and delivery timelines are consistently metInstil a performance-first mindset in the team while nurturing creativity and speedIdeal Candidate Profile - (List of Must-Haves):8 – 15 years of experience in video content productionProven track record of creating short-form content that has succeeded organically on YouTube, Meta, or InstagramDeep understanding of what drives organic engagement: hooks, storyline, CTAStrong ability to lead on-camera storytelling involving non-actorsExperience in project management for fast-moving content calendarsAdvantageous If You've Worked In:Digital-first media or news platforms specialising in short-form, high-attention video formats.Always-on news channels releasing research-backed news and running shows on health & wellnessCreative agencies or production studios with documentary or explainer workNote:The ideal candidate will bring a strong blend of creative storytelling, business acumen, platform expertise, and team leadership.