Head of Growth

4 days ago


Gurgaon, Haryana, India eDataBae Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Key Responsibilities

  • Own the D2C P&L:
  • Deliver monthly revenue targets with strong unit economics
  • Set and manage AOV, CAC, LTV, CVR, ROAS benchmarks
  • Forecast demand and collaborate with inventory planning, product & operations teams
  • Performance Marketing Leadership:
  • Scale paid media (Meta, Google, YouTube, Affiliates)
  • Drive efficient CAC and channel profitability
  • Build full-funnel strategies - from awareness to conversion to retention
  • Run fast-paced creative and audience experiments
  • Website & Conversion (CRO):
  • Own the complete Shopify experience
  • Improve CVR through UX, landing pages, A/B testing
  • Deploy analytics tools (heatmaps, funnel trackers)
  • CRM, Loyalty & Retention:
  • Build lifecycle journeys across Email, WhatsApp, Push, SMS
  • Drive strong repeat rates and customer engagement
  • Build sophisticated segmentation frameworks
  • Data, Analytics & Insights:
  • Build dashboards for growth KPIs
  • Run cohort analyses; monitor LTV, CAC, retention curves
  • Use insights to iterate on funnels, product mixes, and campaigns
  • Category & Launch Strategy:
  • Lead D2C-first launches for new categories
  • Plan full-funnel launch strategies & gifting calendars
  • Build scalable playbooks with brand & creative teams
  • Team Building & Leadership:
  • Hire, structure, and scale a high-performance growth team
  • Build capabilities across performance marketing, CRM, CRO, analytics, content testing
  • Mentor team members and set up clear KPIs & review rhythms
  • Cross-Functional Collaboration:
  • Work closely with Brand, Design, Product, Operations, CRM & Retail
  • Drive storytelling x performance synergy with creative teams

What We're Looking For

  • 6-+ years of experience in D2C growth, performance marketing, analytics, or e-commerce
  • Proven experience scaling D2C revenue meaningfully
  • Strong analytical and creative instincts
  • Hands-on with performance channels, CRO, website optimisation and CRM
  • Experience building and mentoring teams
  • Bias for action, experimentation, and rapid problem-solving
  • Exposure to fashion/beauty/lifestyle categories is a plus.

Skills: leadership,crm,performance marketing,d2c


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