Area Sales Manager – Fertilizer

1 day ago

Nashik, Maharashtra, India Munara Agro Technologies Pvt. Ltd Full time

Job Summary

The Area Sales Manager (ASM) – Fertilizer is responsible for driving sales growth, developing distribution networks, and implementing sales strategies within the assigned territory. This role involves managing field teams, engaging with dealers/distributors, conducting farmer outreach, and ensuring the achievement of sales and collection targets.

Key Responsibilities1. Sales & Revenue Growth

  • Achieve monthly, quarterly, and annual fertilizer sales targets in the assigned area.
  • Identify new business opportunities to increase market share.
  • Monitor competitor activities and market trends; provide inputs to management.

2. Channel Development & Management

  • Appoint, train, and support distributors, dealers, and retailers.
  • Ensure adequate stock availability and proper product display across the channel.
  • Maintain strong relationships with channel partners to increase product penetration.

3. Team Management

  • Lead, train, and motivate Field Officers / Sales Executives.
  • Ensure team productivity through regular field visits, joint farming demonstrations, and team reviews.
  • Provide coaching on sales techniques, product knowledge, and customer engagement.

4. Farmer & Influencer Engagement

  • Conduct farmer meetings, field demonstrations, crop seminars, and promotional activities.
  • Build relationships with progressive farmers, agri-influencers, FPOs, and local agricultural institutions.
  • Promote product awareness and technical usage support to end-users.

5. Demand Generation & Marketing Execution

  • Execute marketing campaigns, product launches, and promotional events.
  • Collaborate with the marketing team for campaign feedback and improvement.
  • Ensure brand visibility across the region.

6. Operational & Administrative Responsibilities

  • Prepare daily, weekly, and monthly sales reports.
  • Monitor credit limits, ensure timely payment collections from channel partners.
  • Maintain compliance with company policies, pricing guidelines, and regulatory norms.

Key Skills & Competencies

  • Strong knowledge of fertilizers, crop nutrition, soil sciences, and agri-input markets.
  • Excellent communication, negotiation, and relationship-building skills.
  • Ability to lead teams and manage large territories.
  • Analytical and problem-solving abilities.

Education: B.Sc. Agriculture / M.Sc. Agriculture preferred; MBA in Agri-Business or Marketing is an advantage.

Job Type: Full-time

Pay: ₹35, ₹45,000.00 per month

Benefits:

  • Cell phone reimbursement
  • Health insurance
  • Provident Fund

Application Question(s):

  • Experience: 6-8 years of field sales experience in fertilizer, agri-inputs, seeds, or crop protection industry.

Location:

  • Nashik, Maharashtra (Required)

Work Location: In person

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