Sales Head

14 hours ago

Coimbatore, Tamil Nadu, India PEACE ON PLATE PVT LTD Full time ₹ 60,00,000 - ₹ 80,00,000 per year

The Sales Head will lead, develop, and execute the sales strategy for the company's food products and frozen foods division. This role requires strong experience in FMCG/F&B distribution, channel development, key account management, and team leadership. The ideal candidate understands the frozen foods market, cold-chain operations, and the dynamics of modern trade, general trade, HORECA, and institutional sales.

Key Responsibilities

1. Sales Strategy & Planning

  • Develop and implement annual sales strategy and business plans for the food products/frozen foods category.
  • Identify new markets, product opportunities, and customer segments to grow revenue.
  • Establish sales forecasts, budgets, and KPIs for the team.

2. Business Development

  • Drive new customer acquisition across GT, MT, HORECA, and institutional channels.
  • Build and maintain strong relationships with distributors, wholesalers, retailers, and key accounts.
  • Negotiate contracts, trade terms, and pricing strategies.

3. Team Leadership & Management

  • Lead, mentor, and motivate the sales team to achieve monthly and annual targets.
  • Allocate territories, set individual targets, and monitor performance.
  • Provide training on product knowledge, market trends, and sales techniques.

4. Channel & Distribution Management

  • Expand and manage distribution networks, ensuring optimal product availability.
  • Work closely with supply chain and logistics teams to ensure cold-chain compliance for frozen products.
  • Identify and resolve distribution gaps and operational challenges.

5. Market & Competitor Analysis

  • Monitor market trends, competitor activities, pricing, and consumer behavior.
  • Suggest product improvements, promotions, and sales initiatives based on insights.

6. Sales Operations & Performance Tracking

  • Review sales reports, MIS, and dashboards to track progress.
  • Ensure adherence to company policies, trade guidelines, and compliance standards.
  • Optimize sales processes for efficiency and profitability.

7. Product Promotion & Marketing Coordination

  • Collaborate with marketing to execute promotional campaigns, merchandising plans, and brand-building activities.
  • Participate in exhibitions, trade shows, and industry events.

Experience:

  • 8–15 years of experience in FMCG / frozen foods / food products sales.
  • Proven experience in managing large sales teams and distribution networks.

*

Job Types: Full-time, Permanent

Pay: ₹45, ₹60,000.00 per month

Benefits:

  • Health insurance

Work Location: In person

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