Online Sales Manager
7 days ago
Job Summary
The Online Sales Manager is responsible for developing and executing digital sales strategies to drive revenue growth across e-commerce platforms and online channels. This role oversees online sales operations, manages digital marketing collaboration, analyzes sales performance, and ensures an excellent customer experience.
Key Responsibilities
1. Online Sales Strategy & Planning
- Develop and implement online sales strategies to meet revenue and profitability goals.
- Identify opportunities for new online markets, products, and customer segments.
- Create annual and quarterly online sales plans aligned with business objectives.
2. E-Commerce Platform Management
- Manage and optimize company presence on platforms (e.g., Shopify, Amazon, Flipkart, Lazada, etc.).
- Ensure accurate product listings, pricing, content, promotions, and inventory levels.
- Coordinate with IT and marketing teams to improve UI/UX and conversion rates.
3. Sales Operations & Performance
- Track daily/weekly/monthly sales performance KPIs.
- Conduct analysis on customer behavior, sales trends, and competitor activity.
- Monitor order fulfillment, delivery performance, and return/refund processes.
4. Digital Campaign Coordination
- Work with digital marketing teams on SEO/SEM, social commerce, email campaigns, and paid ads.
- Evaluate campaign ROI and optimize for better engagement and conversion.
5. Team Leadership
- Lead and develop online sales executives or account managers.
- Provide training on digital tools, platforms, and best practices.
6. Customer Experience & Service
- Improve online customer journey and service quality.
- Resolve escalated customer complaints related to online orders.
- Implement tools to enhance reviews & ratings.
Required Qualifications
- Bachelor's degree in Business, Marketing, E-commerce or related field.
- Proven experience (3–7 years) in online sales, e-commerce management, or digital marketing.
- Strong understanding of e-commerce platforms, analytics tools, and CRM systems.
- Data-driven mindset with strong analytical, planning, and reporting skills.
- Excellent communication, leadership, and problem-solving abilities.
Preferred Qualifications
- Experience with omnichannel retail.
- Knowledge of SEO, SEM, Google Analytics, and marketplace algorithms.
- Experience managing cross-functional teams.
Key Skills
- Online Sales & Marketplace Management
- E-commerce Operations
- Digital Marketing Collaboration
- Data & Performance Analysis
- CRM & Conversion Optimization
- Leadership & Communication
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