Manager - Online Reputation Management
7 days ago
Role & Responsibilities
- Design and execute a proactive online reputation strategy across search engines, review platforms, social channels, forums, and employer-review sites to improve sentiment and search visibility.
- Continuously monitor brand mentions using social listening tools, triage issues, and lead rapid-response workflows—coordinate with PR, Legal, Student Success, and Operations to resolve incidents.
- Manage the review lifecycle: solicit genuine positive reviews, respond to feedback professionally, and drive remediation with internal teams to reduce negative escalations.
- Create and optimize SEO-focused owned content (help center articles, landing pages, blog posts, social content) to suppress negative search results and promote authoritative assets.
- Define and track reputation KPIs (sentiment, average review score, volume of negative mentions, search ranking improvements) and deliver regular insights and action plans to leadership.
- Own vendor and agency relationships for monitoring, review-platform management, and digital PR; develop playbooks and training for cross-functional teams on reputation best practices.
Must-Have
- Social listening
- Talkwalker
- Google Business Profile
- Google Search Console
- SEMrush
- Crisis communications
Preferred
- Reputation management platforms (e.g., )
- Review platforms (Google Reviews, Trustpilot, Glassdoor)
- WordPress
- Proven experience managing online reputation, review responses, and search suppression strategies for consumer-facing brands (preferred in EdTech or services).
- Strong stakeholder management and ability to run cross-functional incident response.
- Comfort working on-site in India and collaborating with distributed teams.
- High-impact role with visibility to senior leadership and cross-functional ownership.
- Collaborative, learner-first culture with opportunities for professional growth in digital PR, SEO, and product communications.
- On-site role with competitive compensation, training allowance, and career progression pathways.
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