Marketing Lead

5 days ago

Bengaluru, Karnataka, India Talks About People HR Solutions Full time ₹ 15,00,000 - ₹ 25,00,000 per year

Role: Marketing Lead – Premium Lifestyle & Retail Brand

Experience: 8–10 Years

Location: Bangalore/Bengaluru, India

Education: MBA (Marketing preferred from a premier institute)

Are you a strategic, creative, and business-savvy marketing leader ready to shape the voice of a fast-growing lifestyle & retail brand? This role is perfect for someone who thrives at the intersection of brand strategy, digital marketing, and consumer engagement — while driving growth across both online and offline channels.

What You'll Do

Lead brand strategy & positioning, ensuring a strong identity across touchpoints.

Conceptualize and execute integrated marketing campaigns (digital, ATL, BTL) for product launches, festivals, and brand milestones.

Drive digital-first growth through performance marketing, SEO/SEM, social media, influencer partnerships, and e-commerce campaigns.

Partner with retail & visual merchandising teams to boost footfalls, in-store activations, and localized marketing.

Leverage consumer insights & analytics to craft personalized communication and improve ROI.

Manage marketing budgets & ROI tracking across channels and agencies.

Collaborate with cross-functional teams & external partners to deliver high-impact campaigns.

Mentor and inspire a diverse marketing team to drive creativity and performance.

What We're Looking For

8–10 years of marketing experience (product + communications) in retail, lifestyle, fashion, or FMCG industries.

Strong knowledge of brand building, ATL/BTL media, digital & social media, content, and influencer marketing.

Business-savvy with an entrepreneurial drive and ability to think big while executing with precision.

Excellent leadership, stakeholder management, and communication skills.

Passionate about brands, categories, and products with a consumer-first mindset.

Why Join?

Work with a purpose-led, design-first premium lifestyle brand.

Be part of a young, dynamic, and collaborative team that values creativity and innovation.

Shape the future voice of a leading consumer brand that celebrates individuality and self-expression.

If you're ready to take the next big leap in your career, apply now

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