Marketing Lead
4 days ago
Role: Marketing Lead – Premium Lifestyle & Retail Brand
Experience: 8–10 Years
Location: Bangalore/Bengaluru, India
Education: MBA (Marketing preferred from a premier institute)
Are you a strategic, creative, and business-savvy marketing leader ready to shape the voice of a fast-growing lifestyle & retail brand? This role is perfect for someone who thrives at the intersection of brand strategy, digital marketing, and consumer engagement — while driving growth across both online and offline channels.
What You'll Do
Lead brand strategy & positioning, ensuring a strong identity across touchpoints.
Conceptualize and execute integrated marketing campaigns (digital, ATL, BTL) for product launches, festivals, and brand milestones.
Drive digital-first growth through performance marketing, SEO/SEM, social media, influencer partnerships, and e-commerce campaigns.
Partner with retail & visual merchandising teams to boost footfalls, in-store activations, and localized marketing.
Leverage consumer insights & analytics to craft personalized communication and improve ROI.
Manage marketing budgets & ROI tracking across channels and agencies.
Collaborate with cross-functional teams & external partners to deliver high-impact campaigns.
Mentor and inspire a diverse marketing team to drive creativity and performance.
What We're Looking For
8–10 years of marketing experience (product + communications) in retail, lifestyle, fashion, or FMCG industries.
Strong knowledge of brand building, ATL/BTL media, digital & social media, content, and influencer marketing.
Business-savvy with an entrepreneurial drive and ability to think big while executing with precision.
Excellent leadership, stakeholder management, and communication skills.
Passionate about brands, categories, and products with a consumer-first mindset.
Why Join?
Work with a purpose-led, design-first premium lifestyle brand.
Be part of a young, dynamic, and collaborative team that values creativity and innovation.
Shape the future voice of a leading consumer brand that celebrates individuality and self-expression.
If you're ready to take the next big leap in your career, apply now
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