Marketing Lead

2 days ago

Bengaluru, Karnataka, India Credvest Full time ₹ 12,00,000 - ₹ 36,00,000 per year

We are looking for: We are looking for a Digital Marketing Cluster Head to lead and execute multi-channel strategies across regions. The ideal candidate will drive brand growth, lead generation, and customer engagement through data-driven campaigns.

Key Responsibilities


• Lead and own the overall digital marketing strategy across all online platforms.


• Develop and execute integrated marketing campaigns across paid, organic, and social channels.


• Drive brand awareness, engagement, and lead generation through innovative digital initiatives.


• Plan and optimize marketing budgets across campaigns to ensure maximum ROI.


• Collaborate with cross-functional teams (creative, sales, product, and leadership) to align marketing goals with business objectives.


• Oversee SEO, SEM, social media, content marketing, and email marketing strategies.


• Implement marketing automation and CRM workflows to enhance lead nurturing and customer engagement.


• Utilize analytics and performance data to guide decisions and continuously improve results.


• Stay updated with emerging marketing trends, tools, and technologies to maintain a competitive edge.


• Build, lead, and mentor a high-performing marketing team.

Requirements


• 8–10 years of experience in digital marketing, with a strong understanding of multi channel strategy.


• Proven track record of driving measurable growth through digital campaigns and initiatives.


• Strong analytical mindset with experience using tools like Google Analytics, Data Studio, and CRM dashboards.


• Experience in managing large marketing budgets and optimizing for ROI.


• Excellent communication, leadership, and strategic thinking abilities.


• Hands-on experience with SEO, SEM, Social Media, and Marketing Automation.


• Ability to lead a team and work cross-functionally in a fast-paced environment.

Nice to Have


• Experience in managing brand marketing campaigns across diverse industries.


• Exposure to influencer marketing, content marketing, or affiliate marketing.


• Knowledge of marketing technology platforms such as HubSpot, Salesforce, or Zoho.


• Experience working with creative and analytics teams to deliver end-to-end marketing solutions.

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