Marketing Lead
1 week ago
Job Description:
- Own customer and consumer insights, identifying purchase triggers and barriers across segments
- Develop and implement customer segmentation strategies to drive lifecycle marketing: acquisition, engagement, retention, and growth
- Lead multi-channel marketing campaigns (digital, offline, influencer, experiential) to build brand trust and drive conversions
- Collaborate with product, growth, analytics, and tech teams to enhance the end-to-end consumer experience
- Champion brand strategy and positioning across all platforms and consumer journeys
- Drive innovation in marketing programs and test new channels to scale performance
- Monitor KPIs and deliver data-backed recommendations to optimize marketing ROI
- Ensure brand consistency while adapting messaging for different audience cohorts
Key Requirements:
- 3–4 years in FMCG brand marketing
- 2+ years in D2C/eCommerce consumer marketing
- Proven success in launching and scaling consumer products
- Strong grasp of digital and traditional marketing channels
- Experience working cross-functionally with product, growth, analytics, and creative teams
- Ability to translate customer insights into actionable strategies
- Excellent communication, leadership, and stakeholder management skills
Job Types: Full-time, Permanent
Pay: ₹4,000, ₹5,000,000.00 per year
Work Location: In person
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