Marketing Lead

2 weeks ago


Bengaluru, Karnataka, India HRServ N Consult Full time ₹ 20,00,000 - ₹ 50,00,000 per year

Job Description:

  • Own customer and consumer insights, identifying purchase triggers and barriers across segments
  • Develop and implement customer segmentation strategies to drive lifecycle marketing: acquisition, engagement, retention, and growth
  • Lead multi-channel marketing campaigns (digital, offline, influencer, experiential) to build brand trust and drive conversions
  • Collaborate with product, growth, analytics, and tech teams to enhance the end-to-end consumer experience
  • Champion brand strategy and positioning across all platforms and consumer journeys
  • Drive innovation in marketing programs and test new channels to scale performance
  • Monitor KPIs and deliver data-backed recommendations to optimize marketing ROI
  • Ensure brand consistency while adapting messaging for different audience cohorts

Key Requirements:

  • 3–4 years in FMCG brand marketing
  • 2+ years in D2C/eCommerce consumer marketing
  • Proven success in launching and scaling consumer products
  • Strong grasp of digital and traditional marketing channels
  • Experience working cross-functionally with product, growth, analytics, and creative teams
  • Ability to translate customer insights into actionable strategies
  • Excellent communication, leadership, and stakeholder management skills

Job Types: Full-time, Permanent

Pay: ₹4,000, ₹5,000,000.00 per year

Work Location: In person


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