Lead Marketing and Branding

11 hours ago

Bengaluru, Karnataka, India Mentric Training and Consulting Pvt Full time

About the Role

We are seeking a dynamic and strategic Lead – Marketing & Branding to strengthen our brand presence, drive consumer and institutional engagement, and expand market reach in the EdTech sector. The ideal candidate will bring strong experience across
B2C and B2B marketing,
with the ability to craft compelling narratives and build scalable brand strategies for learners, academic institutions, and industry partners.

Key Responsibilities

  • Define and lead integrated B2B & B2C marketing and branding strategies aligned with business objectives.
  • Establish strong brand positioning, messaging, and visual identity across all platforms.
  • Plan and execute digital marketing campaigns including social media, performance marketing, content, and influencer collaborations.
  • Drive end-to-end B2C initiatives for learner acquisition, engagement, and retention.
  • Support B2B marketing efforts targeting institutions, corporates, partners, and academic stakeholders.
  • Conduct market research to identify trends, customer insights, and competitor benchmarks.
  • Build and manage strategic partnerships to enhance brand visibility and credibility in the EdTech ecosystem.
  • Oversee creation of marketing collateral, videos, presentations, and promotional assets.
  • Track campaign performance, analyze data, and optimize strategies for improved ROI.
  • Collaborate with product, sales, academic, and leadership teams to ensure consistent brand communication.
  • Lead, mentor, and manage the marketing team to deliver high-impact outcomes.

Required Skills & Qualifications

  • Minimum 5 years of experience in B2C marketing, with exposure to B2B marketing preferred.
  • Strong understanding of EdTech, education, or digital learning ecosystems.
  • Proven expertise in branding, digital marketing, content strategy, and campaign execution.
  • Data-driven mindset with experience in performance tracking and optimization.
  • Excellent communication, storytelling, creativity, and leadership skills.
  • Hands-on experience with social media platforms, SEO/SEM, marketing tools, and analytics.

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