Brand Lead

IMPORTANT:

Please submit your resume in PDF format only, and kindly read the JD in its entirety.

ROLE OVERVIEW:

This is a brand-building leadership role within a fast-scaling, founder-led entrepreneurial group operating across the Hospitality sector.

While your primary focus will be transforming their flagship Modern QSR chain into a widely recognized brand, you will also gain strategic exposure to an International Dining Concept (launching in Europe) and a B2B Catering vertical.

This is not a pure performance marketing role. We are seeking a builder who understands how strong food brands are created through storytelling, aesthetics, and community pull.

You will begin as a hands-on Individual Contributor owning strategy and execution, with the mandate to make the primary brand one of the most trusted South Indian food names outside the South.

POSITION DETAILS:

• Role: Brand Lead

• Experience Required: 3 to 6+ years

• Compensation: ₹10 to 15 LPA

• Client's Industry: Hospitality Group (QSR, Fine Dining, B2B Catering) | ₹15 to 20 Crore Revenue Range

• Location: Bengaluru

• Travel Requirements: Minimum 10 days per month (India + Occasional International Travel)

• Employment Type: Full-time

• Work Arrangement: Work from Office (WFO)

• Working Days: Mon-Sat

ABOUT THE CLIENT'S COMPANY:

Our client is a dynamic group operating across sectors. The hospitality vertical is their primary growth engine, comprising:

• Primary QSR Brand:

A modern South Indian fast-casual brand with 10+ outlets, currently undergoing a "2.0" transformation for national expansion.

• International Dining Concept:

A premium South Indian vegetarian restaurant launching its first location in Europe.

• B2B Catering Division:

A reliability-focused corporate catering business serving thousands of meals daily.

ROLES & RESPONSIBILITIES:

Brand Strategy & Portfolio Ownership

• Own the brand narrative, tone, and visual identity across the hospitality portfolio, ensuring consistency and premium quality at every customer touchpoint.
• Act as the custodian of brand aesthetics across social media, menus, packaging, in-store branding, and campaign creatives.
• Lead the storytelling and content direction for the International brand launch and drive selective credibility initiatives for the B2B catering vertical.

Social Media & Content Leadership

• Take end-to-end ownership of the flagship brand's social media presence with a strong instinct for food aesthetics and visual storytelling.
• Direct and guide agencies, creators, and freelancers to produce high-quality Reels and short-form video content.
• Ensure social media efforts drive genuine recall and craving, focusing on community connection rather than just vanity metrics.

Organic Growth & Footfall Generation

• Design and execute campaigns specifically to increase walk-ins, repeat visits, and organic traction, reducing dependency on paid media.
• Build and manage structured neighborhood-level marketing calendars and partner with operations to ensure successful on-ground delivery.

Data, Analytics & Business Thinking

• Track and analyze the impact of campaigns on store-level sales, footfalls, and CAC vs. organic traction.
• Convert insights from POS data, Google Analytics, and aggregator dashboards (Swiggy/Zomato) into clear business decisions.

Execution Ownership

• Start as a hands-on Individual Contributor owning execution, from managing agencies to building brand playbooks.
• Establish the processes required to hire and scale the internal marketing team over time.

WHAT SUCCESS LOOKS LIKE MONTHS):

• Brand Recall:

Strong recognition for the primary brand in key markets.
- Growth:

Visible improvement in organic footfalls and repeat customer rates.
- Presence:

A consistent, high-quality social media presence that drives engagement.
- Team:

A small, high-quality in-house marketing team is hired and operational.

WHAT WE ARE LOOKING FOR:

a) Must-Haves:

• Full-time bachelor's degree in any field.
• Experience:

3-6+ years of marketing experience with mandatory F&B / QSR exposure.
- Aesthetic Sense:

Proven judgment in food aesthetics, content creation, and visual storytelling.
- Mindset:

High ownership and a founder-compatible mindset; comfortable owning both strategy and execution.

b) Nice-to-Haves:

• MBA degree (preferably in Marketing & Branding).
• Experience scaling a consumer brand or exposure to multi-outlet restaurant businesses.
• Ability to balance creativity with commercial discipline.

c) Tools & Skills Required:

• Analytics:

Proficiency in Excel/Google Sheets, Google Analytics, and POS Data analysis.
- Aggregators:

Deep understanding of Swiggy & Zomato dashboards and ecosystems.
- Content:

Ability to guide visual content and design direction effectively.

REPORTING STRUCTURE:

This role will report directly to the CEO, MD, Partners, and/or the key leadership team.

CANDIDATES/APPLICANTS PLEASE NOTE:

Apex Growth Talent and/or its representatives never charge any fees or money at any stage of the recruitment process. We will never ask for OTPs, bank details, credit/debit card information, PAN, Aadhaar numbers, tax documents, or investment reports.