Lead- Marketing

Job Requirements

Unique Job Role Marketing Lead _ Mia Function Marketing Reporting to Head - Category & Marketing

Role Overview

We are seeking a strategic and creative Marketing Lead to take charge of the brand's marketing initiatives across channels.

This role requires an individual with a deep understanding of brand positioning, digital and traditional marketing, customer

engagement, and data-driven decision-making. You will lead the development and execution of campaigns that build brand

love, drive footfalls, increase conversion, and grow customer loyalty

External Interfaces

• Agencies (Media, research, creative, PR)
• Vendors
• Dealers and franchises

Internal Interfaces

• Category Team
• Demand Planning Team
• Design team
• Visual merchandising team
• Retail team
• Commercial Team
• IT and Analytics Team

Job Requirements

Education
• MBA form a premier college preferably in marketing

Relevant Experience
• years of experience in marketing (product and communications) in similar industry

Behavioural Skills
• Thinks big
• Business savvy
• Entrepreneurial drive
• Nurture relationship
• Influence for impact
• Ability to lead diverse team
• Accountability
• Believes in people
• Curious
• Is passionate about categories and products

Knowledge
• ATL and BTL Media Planning knowledge
• Brand and communications knowledge
• Knowledge of digital and social media marketing
• Content and Influencer Marketing

Why Join Mia?

• Work with a purpose-led, design-first brand in the jewellery division of Titan Company
• Collaborate with a young, collaborative, creative, and dynamic team.
• Shape the voice of a young leading brand that celebrates individuality and self-expression.

Process Contributions

Process Contribution Process Outcome Performance Measure

Brand Strategy & Positioning

1. Develop and refine Mia's brand strategy to strengthen its

positioning as a modern, aspirational jewelery brand for young

Indian diaspora. · Annual operating plan and calendar · Achievement against the plan · Adherence to timelines · Adherence to guidelines

1. Ensure consistent brand messaging and visual identity across all touchpoints. 3. Collaborate with the design and product teams to align marketing with seasonal collections and launches. · Brand strategy aligned to the business strategy

Campaign Development & Execution

1. Conceptualize and lead integrated marketing campaigns (digital,

ATL, BTL) for product launches, festivals, and brand moments.

1. Work with creative agencies to craft compelling narratives, visual

stories, and engaging content.

1. Develop a bank of shoulder content for the brand, that pushes the

narrative of Mia among young consumers. · Branding strategy and plan · Brand brief · Brand engagement score · Adherence to branding guidelines

Digital Marketing & Brand Commerce Growth

1. Own the digital strategy – including performance marketing,

SEO/SEM, social media, influencer collaborations, and email

campaigns.

1. Use Analytics and AI/ML platforms to sharpen the campaign

execution plans.

1. Drive traffic and conversions through Mia's e-commerce platforms

and marketplace partners.

1. Monitor and analyse campaign effectiveness using digital tools and

analytics. · Brand Scores · Digital Metrics · Adherence to the plan · Brand engagement score

Retail Marketing & Visual Merchandising

1. Partner with retail and VM teams to drive in-store promotions, POS

communication, and localized marketing strategies.

1. Support store openings, events, and activations with targeted

campaigns to boost footfalls and engagement. · Cross collaboration · Course correction · Performance against the statement of work · Achievement of targets

Consumer Insights & Data-Driven Marketing

1. Leverage consumer insights, market trends, and competitor analysis

and plough it back to strengthen the brand strategy.

1. Utilize CRM and analytics tools to segment audiences, personalize

communication, and improve ROI. · Ideation · Collaboration · Performance against the statement of work · Achievement of targets

Budget Management & ROI

1. Manage the marketing budget efficiently and ensure optimal

utilization of resources across media, agency retainers and creative

development.

1. Track campaign performance metrics and present regular reports on

KPIs and ROI. · Budget planning · Quarterly update and review · Adherence to timelines · Periodic process monitoring and review

Team and Stakeholder Management

1. Collaborate closely with internal teams (design, sales, product, retail,

PR) and external partners (agencies, influencers).

1. Mentor junior marketers and foster a high-performance and

collaborative culture. · Employee experience · Trained employees · TAT for recruitment · Employee engagement score · Effectiveness of training