Rural Marketing Manager

2 days ago

Mumbai AO MUMKNDAFSAD IN Mahindra And Mahindra Limited Full time ₹ 6,00,000 - ₹ 18,00,000 per year

DGM Rural Marketing

Responsibilities & Key Deliverables

Key Responsibilities:
Strategic Planning & Market Development

• Design rural marketing strategy aligned with overall business goals.

• Identify high-potential rural markets using data-driven insights (vehicle penetration, income levels, infrastructure, education, census data etc.).

• Develop rural-specific product positioning and pricing strategies.

2. Sales Enablement & Channel Development for enhancing the connect/reach

• Develop & Strengthen rural network: onboarding, training, and incentivizing rural dealerships.

• Support channel partners with rural-focused campaigns and tools.

• Drive retail sales through localized activations and outreach programs.

• Rural Tie Ups with media partners, CSCs, KVKs, ITIs , Consumer durable companies

3. Rural Communication & Brand Building for brand presence/awareness

• Create culturally relevant campaigns using local languages, festivals, and traditions.

• Leverage traditional & digital media (Haats, melas) and digital platforms (WhatsApp, YouTube, vernacular apps).

• Build trust and brand affinity through community engagement and local influencers, Milaap, Rural entrepreneurship and employment opportunity program

4. Customer Engagement & Experience

• Understand rural customer behaviour and buying cycles (e.g., harvest seasons).

• Organize experiential marketing: test drives, mobile vans, village demos.

• Segment development initiatives: Contractors, transporters, Small businesses

• Facilitate financing options

5. Data & Performance Monitoring

• Track KPIs: Rural sales volume & market share, lead conversions, dealer performance, campaign ROI.

• Conduct market research and consumer feedback loops to refine strategy.

• Collaborate with analytics teams to optimize targeting and resource allocation.

• Process for

6. Cross-functional Collaboration

• Work closely with:

• Sales & Distribution for execution.

• Brand teams for rural-specific variants.

• Finance for rural credit schemes.

Preferred IndustriesAutomotive IndustryMarketing & CommAdvertising/Marketin Education Qualification Bachelor of Engineering; MBA; Graduate; Masters in Marketing Management General Experience

10 years of Work Experience in Auto preferred

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