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Key Accounts
2 weeks ago
Job Description
- Strengthening B2B, Travel, HoReCa & Institutional sales networks.
- Build long-term relationship with the customers,Vendors, Institutions/ Canteens.
Liaise effectively with key accounts to getCompany & its SKUs listed in order to enhance sales.
Ensuring that all SKUs are listed and available in given chains.
- Expand distribution and new account acquisitions in the assigned geographic area through effective market analysis.
- Crafting new sales strategies and offers for pushing the sales
- Conduct market research to identify selling possibilities and evaluate customer needs
Ensuring 100% fill rate, PO follow up and smooth delivery of PO.
Ensure proper placement, visibility & facing, shelf space, stock availability, stock condition (FIFO) and Hygiene of products at B2B, Travel, HoReCa & Institutional channels.
- Develop and administer credit policies and ensuretimely collections.
- Review & identify the business gaps and develop the sales promotional activities.
- Co-ordination with internal teamsi.e., Sales, Operations, quality, Marketing etc.,
- Proper display, merchandising and increasing shelf share of brand.
- Regular update on competitor margin and activities/Launch
- Own P&L responsibility
- Drive sustainable account growth with the right 5P execution(Assortment/Placement/Planograms/ Branding/Promotions & Pricing)
- MIS /Dashboard reports - brand performance ,Competition