Key Accounts Manager

14 hours ago


Hyderabad, Telangana, India NITCO LIMITED Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Job Summary:
The Key Account Manager will be responsible for managing NITCO's most strategic customer accounts in the tiles, marble, and mosaic segments. This role demands a high-impact individual who can build long-term partnerships, identify and convert new project opportunities, and ensure account-level profitability, collections, and delivery excellence.

Key Responsibilities:

  • Strategic Account Identification & Segmentation
  • Identify, develop, and nurture key accounts in the real estate, hospitality, commercial, and institutional sectors that align with NITCO's premium positioning.
  • Prioritize accounts based on volume potential, design relevance, margin contribution, and strategic value.
  • Conduct tiered account segmentation to define differentiated engagement and resource allocation strategies.
  • Continuously scan the market for new high-potential accounts and projects, driving deeper penetration across regions.
  • Relationship Management & Stakeholder Engagement
  • Establish and manage relationships with key decision-makers: promoters, architects, interior designers, purchase heads, project consultants, and contractors.
  • Act as the face of NITCO to key accounts, promoting our design collections, innovations, and technical strengths.
  • Drive regular interactions, presentations, and co-creation discussions to ensure alignment with project aesthetics and budgets.
  • Conduct joint business reviews with top accounts, aligning mutual goals and tracking satisfaction.
  • Sales Growth and Share of Wallet
  • Drive cross-category sales across NITCO's product lines: tiles (floor/wall), natural and engineered marble, and mosaics.
  • Increase share of wallet within existing accounts by identifying new sites, renovation cycles, and opportunity areas.
  • Own and drive the project lifecycle from inquiry to delivery, ensuring product approvals, mock-ups, samples, BOQ finalization, and order closure.
  • Account Planning & Strategic Execution
  • Develop and execute customized key account plans that outline targets, timelines, decision workflows, and product focus.
  • Leverage design and marketing resources to provide differentiated client experiences.
  • Liaise with supply chain and logistics to ensure on-time, in-full deliveries, especially for time-sensitive project phases.
  • Maintain updated pipelines, forecast accuracy, and conversion metrics in CRM.
  • Collections and Financial Controls
  • Ensure timely collection of payments, especially from large-scale project clients with complex invoicing structures.
  • Maintain account health by proactively managing credit risks, reconciliations, and overdue follow-ups.
  • Work closely with the finance and commercial team to track receivables and resolve outstanding issues.
  • Internal Collaboration and Execution Excellence
  • Work cross-functionally with design studio, plant dispatch teams, regional sales managers, and customer care to fulfill client commitments.
  • Act as the internal voice of the customer, ensuring project and product teams are aligned with expectations.
  • Share market intelligence on competition, design trends, pricing shifts, and upcoming projects to inform strategy.

Key Performance Indicators :

  • Growth in revenue and margin from key accounts
  • Increase in share of wallet across product categories
  • Number and value of new account acquisitions
  • Collection efficiency and reduction in Days Sales Outstanding (DSO)
  • Customer satisfaction and retention scores
  • Product approvals and project wins in pipeline
  • CRM adoption and account plan execution score

Qualification :

  • Graduate in Business / Marketing / Civil Engineering. MBA preferred.
  • Minimum 7 years of experience in B2B/project sales or KAM.
  • Strong connect with architects, developers, interior consultants, and procurement teams.
  • Demonstrated success in project-based selling and long sales cycles.
  • High levels of ownership, interpersonal skills, and stakeholder influence.
  • Ability to travel and manage multiple project locations simultaneously.

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