Demand Generation Specialist

Who
is

addresses
industry challenges through vertical-focused solutions. Leveraging modern
technologies like AI and Copilot, we empower organizations to make intelligent
decisions and act faster. Our solutions and services are 100% based on Microsoft
business applications and the Microsoft Business cloud, and benefit advertising
and marketing, accounting, architecture and engineering, consulting,
homebuilding, legal, and IT services companies. Through our industry-first
approach, we want to put solutions in the hands of people closest to the
problem to enable organizations to act faster and make intelligent
decisions.

Over
800,000 users in 80 countries around the world rely
on 's industry-focused expertise to gain value faster, adapt
quickly to changes, and build for the future. We have 30+ years of real-world
experience, we are an 11-time winner of the Microsoft Dynamics Partner of the
Year Award, and we've been a part of Microsoft's elite Inner Circle for11
years. Our global organization has a 1000-member team across 25 countries.

For more
information, visit

Why
Choose

Open, flexible,
vibrant, collaborative, and diverse – these are just some of the terms that our
employees use to describe the culture at We believe and encourage
innovative and dynamic thinking. Our culture and values give us the extra edge
to help us scale greater heights.

Led by our Core Values: Agile, Capable, and Committed, which form an integral part of who we are, we
constantly strive to provide an inclusive work environment. Our employees come
from varied cultural and social backgrounds, and we strive each day to work
towards making a great place to work.

Values of

• Contribute towards a working
  environment that represents "one " where everyone is seen as an
  equal, and equality and diversity is championed
• Interact with a wide variety
  of colleagues, customers, and stakeholders at all levels with respect,
  courtesy, and professionalism
• Come as you are, make work
  fun & others successful, and foster an always learning mentality

About the role

This role drives end-to-end execution of integrated marketing campaigns for India, collaborating across content, design, and operations to deliver high-impact digital, event, and co-marketing initiatives. It involves leveraging AI tools for optimization, managing partnerships with Microsoft, and ensuring accurate lead management and performance reporting to maximize pipeline contribution.

Key responsibilities:

Campaign execution

• Work cross-functionally with content, design, demand generation, and marketing operations to execute campaigns end-to-end for India — including collateral creations, setting up paid media campaigns, and managing workflows
• Coordinate with global marketing operations teams to ensure seamless campaign execution, including tagging, tactic codes, UTM parameters, CRM uploads, and reporting setup
• Leverage AI-based tools for creative testing, audience expansion, and bid optimization
• Continuously monitor and optimize campaign performance by adjusting spend, creatives, targeting, and messaging
• Execute digital tactics as part of global integrated campaigns — including LinkedIn, Google, display, content syndication, and email nurture

Microsoft Co-Marketing & Partner Engagement

• Liaise with Microsoft marketing teams to plan and execute co-branded campaigns, events, and webinars
• Prepare and submit Microsoft MDF proposals, ensuring brand compliance, clear ROI tracking, and timely reporting
• Maintain regular communication with Microsoft via weekly/monthly connects and newsletters to strengthen the partnership

Events & Webinars

• Plan and execute webinars, roundtables, and events tailored to business goals, target personas, and solution focus areas for India
• Drive pre-event promotions, registrations, and post-event lead nurture via email, social, and sales cadences
• Coordinate with internal teams and external agencies for logistics, speaker alignment, and content creation
• Execute webinars and virtual events as part of global campaigns, in coordination with the global campaigns team

Lead Management

• Ensure accurate lead capture, tracking, and routing of India campaign leads within CRM
• Conduct weekly connects with Inside Sales and Sales to review lead quality, identify gaps, and improve conversion rates
• Align with Inside Sales and Sales on SLAs and lead handoff processes to ensure timely follow-up and campaign impact
• Support Sales and Inside Sales teams with relevant collaterals and campaign assets based on their ongoing needs

Performance Reporting

• Track key metrics such as CPL, lead-to-opportunity conversion, and campaign-influenced revenue
• Share campaign performance updates with India Sales regularly, highlighting wins and areas for improvement
• Analyze campaign data to support quarterly planning and marketing resource allocation

Contact Us

If this is a promising opportunity for you and you possess the
desired skills and experience, please apply for the role. We will be in touch
If you're not looking for a job change but know someone that is, please share
the details of this open position with them.