Digital Marketing Manager

Digital Marketing Manager – Hare Krishna Charities

Location: Hyderabad (On-site)

Experience: 10+ years

About Hare Krishna Charities

The Hare Krishna Charities
is one of India's most respected non-profits, working across
food distribution, education, healthcare, and heritage development
.

Through programs like
Bhojanamrita, Indiramma Canteen, Indiramma Alpaharam, Basil Woods Institutions,
and
Swasthya Hara
, HKMCF serves millions of meals and empowers thousands of lives every day.

We are now seeking a
Digital Marketing Manager
who can lead Hare Krishna Charities's
digital transformation and impact storytelling
— someone who can turn purpose into measurable progress, and build a digital presence that attracts both hearts and resources.

Role Overview

This is a strategic leadership role
— ideal for someone who has led
impact-driven projects
, understands the fundraising landscape (CapEx and RevEx), and can unify storytelling, performance marketing, and donor engagement into a single, coherent strategy.

You'll head a small but high-performing creative and digital team and collaborate closely with leadership to scale HKMCF's initiatives through thoughtful digital communication and data-backed campaigns.

Key Responsibilities

1. Strategy & Leadership

• Design and execute a comprehensive
  digital marketing and fundraising roadmap
  across all HKMCF verticals.
• Lead, mentor, and inspire a multi-disciplinary team — designer, videographer/editor, campaign and social media specialists.
• Develop annual and quarterly plans with clear KPIs for reach, engagement, and fundraising growth.

2. Fundraising & Impact Campaigns

• Plan and run
  digital fundraising campaigns
  for both
  CapEx (infrastructure)
  and
  RevEx (operations)
  needs.
• Build donor acquisition and retention funnels through targeted digital initiatives.
• Partner with creative and external agencies to produce cause-based storytelling and donor communication assets.

3. Brand & Content Leadership

• Shape HKMCF's
  digital brand voice
  across web, social media, video, and email channels.
• Lead storytelling initiatives that highlight beneficiaries, programs, and outcomes with authenticity and emotional resonance.
• Ensure brand consistency and visual identity across all campaigns and platforms.

4. Performance, Analytics & Reporting

• Manage ad spends, ROI tracking, and fundraising performance metrics across platforms.
• Generate data-driven insights to optimize ongoing campaigns.
• Present monthly and quarterly performance reports to leadership.

Ideal Candidate Profile

• 10+ years
  of proven experience in digital marketing, with
  3+ years in a senior leadership role.
• Strong track record of executing impact or fundraising campaigns
  for non-profits, CSR programs, or educational institutions.
• Deep understanding of
  digital ecosystems
  — SEO/SEM, paid media, analytics, automation, CRM tools, and content strategy.
• Excellent leadership, stakeholder management, and creative judgment skills.
• Ability to balance empathy, storytelling, and performance metrics.
• Passionate about purpose-driven communication and creating measurable social impact.

Why This Role Matters

HKMCF's initiatives touch lives every single day — from a child's first meal to a school's first classroom.

The Digital Marketing Manager
will be the voice that connects these stories to the world — turning goodwill into growth, and compassion into contributions.

If you've led
impact projects
that have changed how people see, feel, and act — this is your chance to create transformation at scale.

Note:
Candidates will be asked to do a small assignment. Just so you know, only willing candidates can apply.