Senior Sales Manager- B2B Sales

7 days ago

Greater Chennai Area, India STRI Consulting Full time ₹ 15,00,000 - ₹ 25,00,000 per year

We are looking for an experienced Senior Sales Manager to lead B2B sales for everyday hygiene product line.

The ideal candidate will have a proven track record of building institutional sales in

the HoReCa, Corporate, and Institutional sectors, with deep experience in driving revenue, building distributor networks, and forging long-term business partnerships.

Key Responsibilities:

  • Business Development & Client Acquisition
  • Identify, develop, and convert new business opportunities across Hotels, Restaurants, Cafés (HoReCa), Corporates, and Institutions.
  • Build strong relationships with decision-makers in procurement, operations, and housekeeping teams.
  • Drive onboarding of Distributors, Super Stockists (SS), channel partners, and institutional clients across target regions.
  • Expand distribution footprint by appointing and managing Distributor/SS networks
  • with clear sales & growth targets.
  • Sales & Revenue Managemen
  • Deliver against quarterly and annual sales targets.
  • Build and manage sales pipelines, ensuring healthy conversion ratios.
  • Negotiate contracts, pricing, and credit terms to close high-value deals.
  • Market Expansion
  • Lead expansion into new geographies with focus on South & West India.
  • Scout, onboard, and manage distributor/wholesaler networks.
  • Work with marketing and product teams to align market requirements with product strategy.
  • Account Management
  • Build long-term relationships with clients ensuring high levels of retention and
  • satisfaction.
  • Implement a Key Account Management (KAM) approach for strategic clients.
  • Ensure timely collections, repeat orders, and upselling of the product portfolio.

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