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Performance Marketing Specialist
2 weeks ago
Key Responsibilities
- Define paid marketing strategy for Search, display & Social
- Manage daily operations of search, display & social media to drive customer acquisition
- In-depth understanding of Google/Facebook platforms – various types of campaigns and objectives, ability to understand what campaign suits better as per business objectives, defining the target audience and key aspects associated to drive efficacy
- Provide hands-on optimization of ad campaigns across all marketing channels
- Monitoring of budgets, campaign performance, ROI, and key metrics of campaigns
- Use a data driven approach to manage campaigns and derive insights to define strategy and optimization.
- Build strategies and tactical approaches learning through user behavior and analytics
- Work closely with the other teams and stakeholders to ensure acquisition goals are met.
- Proactively identify new channels and opportunities to drive efficacy for business
- Devise A/B tests to drive continuous optimization, bringing learnings into future campaign activities.
- Create weekly and monthly reporting of KPI's
Must Have
- 5-7 years of experience of executing paid marketing campaigns
- Hands-on experience working on multiple digital advertising platforms, with deep expertise in Google Ads & Facebook ads
- Candidates from Hyderabad location are mostly preferred
Industry
- Advertising Services
Employment Type
Full-time
