Performance Marketing Specialist

4 days ago

Hyderabad, Telangana, India Tetramind Asia Full time ₹ 1,04,000 - ₹ 1,30,878 per year

Key Responsibilities

  • Define paid marketing strategy for Search, display & Social
  • Manage daily operations of search, display & social media to drive customer acquisition
  • In-depth understanding of Google/Facebook platforms – various types of campaigns and objectives, ability to understand what campaign suits better as per business objectives, defining the target audience and key aspects associated to drive efficacy
  • Provide hands-on optimization of ad campaigns across all marketing channels
  • Monitoring of budgets, campaign performance, ROI, and key metrics of campaigns
  • Use a data driven approach to manage campaigns and derive insights to define strategy and optimization.
  • Build strategies and tactical approaches learning through user behavior and analytics
  • Work closely with the other teams and stakeholders to ensure acquisition goals are met.
  • Proactively identify new channels and opportunities to drive efficacy for business
  • Devise A/B tests to drive continuous optimization, bringing learnings into future campaign activities.
  • Create weekly and monthly reporting of KPI's

Must Have

  • 5-7 years of experience of executing paid marketing campaigns
  • Hands-on experience working on multiple digital advertising platforms, with deep expertise in Google Ads & Facebook ads
  • Candidates from Hyderabad location are mostly preferred

Industry

  • Advertising Services

Employment Type

Full-time

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