Growth Marketing Manager
1 week ago
Job Title: Performance Marketing Manager
Job Description:
Roles and responsibilities:
● Knowledge in paid advertising campaigns in Google, Facebook, Yahoo/Bing Network, LinkedIn, E-mail Marketing and content networks (ex. Taboola/Outbrain/Colombia)
● Getting ROAS driven output from the team by Setting, Executing, Managing & optimizing paid campaigns on Google/Yahoo/Bing, Facebook, Twitter, LinkedIn, content networks (ex. Taboola/Outbrain/Colombia) YouTube & other self-served platform
● Own end-to-end execution, measurement, reporting and optimization of AdWords (Search, Display) campaigns with goals to increase transactions, new users, acquired via AdWords
● Execute strategies for keyword opportunities, campaign structuring, targeting across Search, and other facets of paid search in accordance with business goals
● Running A/B tests across paid search campaigns & landing pages
● Generate daily, weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives
● Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance to internal business goals.
Skills:
● Systems Thinking: We are growing aggressively and hence this role requires incredible detail orientation and process thinking.
● Extremely creative/hacker mindset with In-depth knowledge of PPC/Facebook Advertising & Affiliate ecosystem.
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