
D2C Growth Associate
1 day ago
We're Hiring: D2C Growth Associate (Shopify)
About Nap Chief
At Nap Chief, we're building
India's coolest premium kidswear brand
– bold, playful, and proudly homegrown. From our own fast-growing D2C platform to leading marketplaces, we've built a strong presence and a loyal parent community. With ultra-soft fabrics and designs kids actually love wearing, we're scaling fast — and we're looking for someone who can help us grow even faster.
Role: D2C Growth Associate (Shopify)
Location: Andheri, Mumbai (On-site)
Experience: 2–4 years (Fashion / D2C preferred)
Key Responsibilities
Shopify Store & Merchandising
- Manage and optimize the Shopify storefront for a seamless shopping experience.
- Upload and manage product catalogs, size charts, inventory, and seasonal collections.
- Collaborate with design & marketing teams to create engaging landing pages.
- Implement fashion-specific merchandising:
"Shop the Look,"
size/age collections, festive drops.
Revenue Growth & Conversion Optimization
- Drive CRO through A/B testing of product pages, CTAs, and checkout flows.
- Increase AOV via upselling, cross-selling, bundling, and free-shipping thresholds.
- Set up abandoned cart recovery, retention, and loyalty/referral programs.
Analytics & Insights
- Track KPIs: Conversion Rate, AOV, LTV, Repeat Purchase Rate.
- Analyze customer cohorts, seasonal demand, and product performance.
- Share actionable insights with leadership for growth strategy.
Marketing & Campaign Execution
- Support festive campaigns, influencer drops, and collection launches.
- Ensure Shopify integrates smoothly with Meta, Google, TikTok, marketplaces.
- Implement SEO best practices for product pages and collections.
- Enable reviews & UGC to build trust in the kidswear segment.
Requirements
- 2–4 years of hands-on Shopify experience in D2C fashion, apparel, or lifestyle brands.
- Strong knowledge of CRO, merchandising, retention strategies.
- Familiarity with Shopify apps (ReConvert, Klaviyo, , , etc.).
- Working knowledge of GA4, Facebook Pixel, and marketing attribution tools.
- Analytical + creative mindset with an eye for fashion and user experience.
Why Join Nap Chief?
Be part of
India's fastest-growing premium kidswear brand
.
Directly shape
revenue, growth, and customer experience
.
Work in a
creative, collaborative team
where your ideas become reality.
To apply, email your resume to
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