Head of Growth

3 days ago

Remote, India LOOK FOR ZEBRA Full time ₹ 48,00,000 - ₹ 96,00,000 per year

Head of Growth (GTM & Funnel Strategy)

Location: Remote

Reports to: Founder & CEO

Type: Full-time / Leadership

About the Role

We're seeking a Head of Growth — a full-stack GTM professional and conversion funnel architect who can turn insight into growth loops.

You'll own the full customer journey — from awareness to activation, conversion to retention — and build a repeatable, data-driven growth engine across paid, organic, referral, and product-led channels.

This is a builder's role: you'll design, test, and scale the funnels that drive revenue and LTV growth for our health membership and telehealth offerings.

Core Responsibilities

1. Growth & Funnel Ownership

  • Design and own the end-to-end funnel: awareness → activation → conversion → retention → referral.
  • Develop acquisition playbooks for each major channel (Meta, Google, affiliates, influencers, email, SEO, content loops).
  • Implement and continuously improve A/B tested onboarding and checkout flows to maximize CVR and reduce CAC.
  • Build personalized quiz/intake funnels that guide users to the right plan or membership tier.

2. Go-To-Market Strategy

  • Define and execute launch strategies for new products, categories, and geographies.
  • Translate brand positioning into clear GTM narratives, offers, and conversion-optimized messaging.
  • Coordinate cross-functionally (marketing, product, ops, clinical, data) to align pricing, packaging, and positioning.

3. Data & Optimization

  • Build dashboards that track key metrics: CAC, LTV, payback period, activation rate, retention, and churn.
  • Run structured growth experiments weekly — quantify impact, scale winners, kill laggards.
  • Integrate analytics tools (GA4, Mixpanel, Amplitude, HubSpot, etc.) for real-time funnel visibility.

4. Retention & Monetization

  • Design lifecycle automations (email, SMS, chat, voice agents) that drive repeat engagement and upsell.
  • Create referral loops, viral hooks, and subscription retention triggers.
  • Partner with Product to enhance user experience, trust, and perceived transformation value.

5. Leadership & Team Building

  • Hire and mentor a small but elite growth squad: performance marketer, data analyst, funnel designer, and automation engineer.
  • Establish a rapid experimentation culture — test fast, learn fast, scale fast.
  • Report growth insights directly to the Founder & Leadership team.

Key KPIs

  • CAC : LTV ratio
  • Funnel conversion rates (Quiz → Checkout → Payment → Retention)
  • Subscription revenue growth (MoM / QoQ)
  • Activation & retention rates
  • ROI on paid channels
  • Cost per activated member

Ideal Candidate Profile

  • 6–12 years in growth, performance marketing, or GTM leadership — ideally in D2C, healthtech, or SaaS.
  • Proven experience scaling revenue from $0 → $1M+ ARR.
  • Deep fluency with data tools, paid media platforms, and funnel analytics.
  • Strong grasp of consumer psychology, conversion copywriting, and behavioral design.
  • Hands-on mindset — can build, test, and iterate independently.
  • Bonus: Experience in telehealth, health membership, or subscription e-commerce.

Job Type: Full-time

Pay: From ₹400,000.00 per month

Benefits:

  • Work from home

Work Location: Remote

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