Brand Manager

7 days ago

Mumbai, Maharashtra, India Asian Paints Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Job Purpose

The position is that of brand and category manager for luxury kitchen brand developed in-house. You will own the brand strategy, GTM, brand communication and be responsible for the success of the offering. Additional focus categories will be wardrobes, built in appliances and fitted furniture.

Will also take care of Social media for the full kitchen and wardrobe division

Business Responsibility Areas

Key Performance Indicators

Brand Management

  • Create a core identity of brand and increase the brand equity through dedicated efforts focused on frugal brand management practices

  • Establish the brand in luxury space through various activations at ATL & BTL level likes –

  • Influencer Marketing

  • Brand/Exhibit Tie-ups
  • Digital Marketing

Team leadership and Management

~ Recruit, train, and mentor sales staff to ensure they have the skills and knowledge to excel in their roles.

~ Set clear sales targets and performance goals for the team and provide regular feedback and performance evaluations.

~ Foster a positive and motivating environment to encourage teamwork collaboration and high performance.

Customer/ AID Relationship Management

~ Act as a brand ambassador, representing the company with professionalism and integrity in all customer interactions.

~ Build and maintain strong relationships with new and existing customers /AID ensuring their needs and expectations are met.

~Resolve customer complaints and issues in a timely and satisfactory manner to ensure high levels of customer/ AID satisfaction and loyalties

Product Knowledge and Merchandising

~Develop a deep understanding of the showroom product offerings including features benefits and pricing.

~ Train sales staff on product knowledge and ensure they are equipped to provide expert advice and assistance to customers.

~Collaborate with the merchandising team to ensure effective product displays and promotions that drive sales and enhance the shopping experience.

-Coordinate with product development team for new product introduction benchmarking the offering against competitor

Sales Strategy and performance

  • Develop and implement effective sales strategies to drive revenue growth and maximize profitability.
  • Analyze market trends, customer preferences and competitor activities to identify opportunities for business expansion
  • Monitor sales performance matrix such as revenue conversion rates, average transactional value and identify areas for improvement.
  • Prepare regular sales reports and presentations for management providing insights and recommendations for optimizing sales and achieving targets

Qualifications and Skills

Essential

  • MBA preferred from tier 1 college
  • Experience in the luxury segment
  • Strong leadership and management skill
  • Excellent communication and interpersonal skills
  • Adept at using software tools for presentations and cost estimation.
  • Ability to work collaboratively in a team- oriented environment.
  • Familiarity with Kitchen and interior design materials
  • Analytical mindset with the ability to interpret sales data and make strategic decisions.

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