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Manager - Offline GTM Events & Activations

2 weeks ago

Hyderabad, Telangana, India Head Digital Works Full time ₹ 9,00,000 - ₹ 12,00,000 per year
We are one of India's oldest online skill-gaming companies that develop and operate zeal-driven applications for online gaming enthusiasts. With over 80 million users and multiple brand verticals like A23 Rummy, A23 Poker, and Adda52, Head Digital Works has come a long way in the past 19 years. What started from a small garage in 2006 with nothing but a dream - "To become India's leading online gaming platform" has now turned into one of the premier skilled-gaming companies in India We're a diverse group of thinkers and doers who are reimagining what's possible to make it easier for all of us to do what we love in new ways. Role Overview As Marketing Manager – Offline GTM, Events & Activations, you'll be responsible for conceptualizing and executing high-impact on-ground activations to drive awareness, signups, and first-time deposits for our poker app. This includes driving strategic programs and partnership across top B-schools, major corporate hubs campuses, popular high-footfall social venues (sports bars, clubs) as well as leveraging the Deltin casinos and hotels, which see ~5000 visitors daily. Key Responsibilities Offline GTM, Events and Activations Own the strategy and execution for offline user acquisition events and brand experiences. Identify, plan, and activate presence at top B-schools, corporate parks, startup hubs, and social hotspots. Curate poker-themed events, competitions, and pop-ups to educate and excite new users. Build scalable playbooks for repeatable and localized activations across multiple cities.
Deltin Casinos and Hotels Design and implement engagement booths/events at Deltin casinos and ships. Collaborate with the Deltin team to drive app sign-ups and in-casino to in-app conversions. Optimize the user journey from offline visitor to active poker player through incentives, education, and seamless onboarding.
Partnerships and Vendor Management Manage activation agencies, event partners, campus ambassadors, and promoters. Ensure seamless execution with strong project and budget management. Build relationships with on campus societies and entrepreneurship cells, corporate HR and admin teams, Owners / Managers of clubs, sports bars and popular places of hang out for TG
Performance & Reporting Track and report ROI on offline initiatives – trials generated, conversion rates, CPA. Conduct A/B tests for formats, messaging, and offers to improve effectiveness. Work closely with the analytics and product teams to create measurable attribution models for offline efforts. Requirements 7 - 10 years of experience in experiential marketing, events, or offline activations. Proven track record of driving user acquisition or engagement through on-ground efforts. Strong understanding of target audience behavior – young professionals, students, gamers. Excellent planning, negotiation, relationship building and communication skills. Comfortable with travel, working evenings/weekends as needed for events. Experience in gaming, lifestyle, or youth brands is a strong plus. Passion for poker is a big bonus What we offer -
Competitive salary Mediclaim Policy - Best in Industry Flexible working hours Career Development Program Best in Industry Reward and Recognition program Inclusive and Collaborative Work culture Lunch is served every day Cabs are provided for an easy commute.