Vertical Lead

3 days ago

Bengaluru, Karnataka, India Kuku FM Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Kuku is looking for a Vertical Lead - Microdramas to own the strategy, creative direction, and performance of our storytelling vertical. This role demands a leader who can combine creative innovation with business acumen and operational execution to deliver tangible results.

The ideal candidate will be a storytelling expert with a data-driven mindset, capable of leading high-velocity content production, optimizing content ROI, and driving audience growth across multiple languages and formats. This role requires a deep understanding of consumer behavior, social media insights, engagement strategies, and performance analytics, ensuring that every story contributes to both brand and business objectives.

Key Responsibilities

  • Define and execute the content strategy for microdramas fiction, aligned with KUKU's business priorities, audience preferences, and growth goals.

  • Lead and mentor a team of writers, producers, and creative stakeholders, as well as manage external partners like production houses, talent, and dubbing studios.

  • Collaborate with P&L owners, marketing, product, and analytics teams to measure content performance, optimize engagement, and maximize business impact.

  • Integrate emerging storytelling techniques and technologies, including generative AI, to enhance content quality, speed, and scalability.

  • Analyze audience insights, industry trends, and competitor benchmarks to inform content decisions, ensuring a strong balance of creativity and business value.

  • Implement operational best practices for high-volume content production without compromising quality.

Qualifications

  • Bachelor's degree in Media, Communications, or a related field; advanced degree preferred.

  • 7–9 years of experience in content creation and production, with a focus on fictional, consumer-facing formats.

  • Proven track record in long-form storytelling, with experience leading successful, high-velocity content production at scale.

  • Experience in integrating generative AI or emerging content technologies into production workflows is highly desirable.

  • Strong understanding of regional content preferences and multilingual production.

  • Exceptional business acumen, including the ability to tie content strategies to revenue, engagement metrics, and audience growth.

  • Excellent leadership, communication, and project management skills.

Why Join Us?

  • Lead content strategy for India's fastest-growing storytelling platform.

  • Work in a data-driven, creative, and collaborative environment, shaping stories that reach millions of users.

  • Directly influence audience growth, engagement, and business outcomes through innovative content strategies.

  • Competitive salary with growth opportunities in content, marketing, and product leadership.

  • Be part of a mission-driven company: "Create in India, Create for the World", redefining Indian entertainment and storytelling.

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