Area Sales Manager

2 weeks ago

Dehra Dūn, Uttarakhand, India Desolpower & Safety Private Limited Full time ₹ 5,00,000 - ₹ 15,00,000 per year

Job Title:
Area Sales Manager – Electrical Division

Location:
Ludhiana

Department:
Sales & Marketing

Reporting To:
Regional Sales Manager / National Sales Head

Qualifications & Experience:

  • Education:
    B.Tech / Diploma in Electrical or Electronics Engineering (preferred)
  • Experience:
    5–10 years in sales of
    electrical products
    (e.g., HT Panels, LT Panels, VCBs, Switchgear, Substations)
  • Prior experience with
    contractors, EPC clients, Utilities
    , or
    government tenders
    will be an advantage.

Job Summary:

We are seeking an experienced and motivated
Area Sales Manager (ASM)
to lead and grow sales within the assigned territory in the
electrical industry
. The ASM will be responsible for achieving sales targets, managing distributor/channel networks, and promoting products such as
HT/LT Panels, VCBs, Transformers, Substations (up to EHV ), Switchgear
, and related electrical equipment.

Key Responsibilities:

  • Develop and implement a
    territory-wise sales strategy
    to meet or exceed monthly and annual sales targets.
  • Identify and generate new business opportunities in
    government, PSU, industrial, infrastructure, and private sectors
    .
  • Conduct
    client meetings, product presentations, technical discussions
    , and negotiations.
  • Monitor
    project pipelines
    and follow up on tenders, quotations, and order finalization.
  • Coordinate with the
    tendering, design, and commercial teams
    for offer preparation and order execution.
  • Stay updated on
    market trends, competitor activity
    , and pricing strategies.
  • Ensure
    timely collection of payments,
    and resolve commercial or technical issues as needed.
  • Submit
    daily/weekly/monthly sales reports
    , forecasts, and MIS to management.
  • Participate in
    trade exhibitions, industry meets
    , and promotional campaigns.

Key Skills:

  • Strong technical understanding of
    electrical systems (HT/LT, (EHV) systems up to 400kV or more
  • Sales & Business Development
  • Tender and Project Sales
  • Negotiation & Communication Skills
  • CRM and MS Office proficiency
  • Territory Management
  • Target Orientation & Self-Motivation

Perks & Benefits:
Salary Based

  • Performance-based growth opportunities
  • Exposure to large-scale electrical infrastructure projects
  • Supportive and technically-driven team environment

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