Manager - Sales Operations (Lead Generation - UK/EU)

1 week ago

Noida, Uttar Pradesh, India EXL Full time
Description

Shift: Starts from 2 PM

Work Type: Hybrid

Minimum Qualification: Bachelor's degree or equivalent required.

Experience Required:

  • Experience in UK & EU markets
  • Industries: Retail, CPG, Manufacturing, Energy & Utilities, Hi- Tech, CME, Travel and Logistics
  • Domain Experience: Analytics, Digital Operations, Digital Transformation, F&A
  • Experience in Inside Sales & Lead Generation

Job Requirements:

  • Comfortable with a 2 PM start time
  • Comfortable with cold calling

Job Summary

The Sales Development Representative (SDR) will play a pivotal role in both outbound and inbound prospecting efforts within the EXL Growth Office. The SDR will work closely with the sales team to identify new business opportunities and contribute to the company's growth strategy. This role involves account and contact research, sales outreach, collaboration with sales leadership and representatives, and coordination with marketing.

Key Responsibilities

Outbound Prospecting:

  • Collaborate with the sales team to identify target accounts and contacts
  • Execute, monitor, and track outbound sales campaigns by line of business and market
  • Use a consultative approach to understand prospect needs and communicate the unique value of EXL's offerings

Inbound Prospecting:

  • Qualify inbound leads generated through marketing efforts
  • Respond to inbound emails promptly and transition qualified leads to the sales team

Market Research:

  • Conduct periodic research to understand prospect priorities
  • Utilize tools such as ZoomInfo, XIQ Insights, and other Salesforce-integrated platforms

Messaging Development:

  • Create and refine call scripts tailored to specific industries and value propositions
  • Develop targeted messaging by line of business and persona to align with brand positioning

Collaboration & Communication:

  • Foster collaboration across sales, marketing, and other cross-functional teams
  • Share insights and feedback to improve messaging and outreach strategies

Reporting & Analysis:

  • Use CRM tools to plan and track activities, update prospect data, and generate performance reports
  • Analyze call data to identify trends and areas for improvement

Qualifications

  • Bachelors Degree or equivalent required.
  • 5 years of experience in Inside sales, Business Development or similar role, preferably in analytics, digital operations and digital transformation domain.

Knowledge & Skills

  • Specialized knowledge and skill requirements to perform this job including certifications, licenses, etc.
  • Prior experience in any of Retail, CPG, Manufacturing, Energy & Utilities, Hi- Tech, CME, Travel and Logistics industry is advantageous.
  • Strong relationship building skills and effective communication and presentation abilities.
  • Ability to collaborate effectively with cross-functional teams, especially with Sales.
  • Familiarity with CRM software (e.g., Salesforce), sales engagement tool (e.g. (SalesLoft, Outreach, Groove, etc), research tools, and proficiency in Microsoft Office.

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