Chief Operating Officer

2 days ago

Noida, Uttar Pradesh, India CbayExpress Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Position: COO / Integrator (Second-in-Command)

Department: Executive Operations

Reports to: CEO & Director

Location: India (Noida- Sec 63)

Employment Type: Full-time

About CBAYEXPRESS / Herbishh

CBAYEXPRESS CORPORATION is a Canadian-based e-commerce company with multi-market presence across Amazon (US, CA, MX, UK, EU, AU, SG, IN, UAE), Walmart, Shopify , ), eBay, Etsy, and more. Our flagship brand Herbishh leads in hair care & personal care, with revenues exceeding CAD 15M annually, and we are scaling rapidly towards CAD 30M+ in global sales. With 40+ employees across Canada, India, and the Philippines, we are now hiring a COO/Integrator to streamline operations, enforce accountability, and scale the company to its next phase of growth.

Role Overview

The COO will act as the Integrator (EOS model) and second-in-command to the CEO, ensuring that vision translates into execution. They will oversee cross-functional teams (Amazon, Shopify/D2C, Inventory, Finance, HR, Regulatory, and Customer Success) and enforce SOPs, KPIs, and operational discipline. This is a hands-on leadership role, ideal for someone who has scaled an e-commerce business from $10M → $30M+ and knows how to align global teams across multiple marketplaces.

Key Responsibilities

Leadership & Alignment


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Translate CEO's vision into executable quarterly/annual plans.


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Manage and mentor Department Heads (Amazon, D2C, Inventory, Finance, Marketing, HR).


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Run weekly leadership meetings with clear scorecards, KPIs, and accountability.

Operational Excellence


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Build, enforce, and update SOPs across all departments (Amazon, Shopify, Finance, HR, Regulatory).


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Drive operational efficiency across Canada, India, PH, and Mexico teams.


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Ensure smooth coordination between product sourcing (India/China) and sales (Amazon, Shopify, Walmart).

Financial & Performance Management


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Partner with CFO/CPA and Finance team to ensure P&L discipline.


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Monitor gross margins, TACOS, working capital, and inventory health.


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Set quarterly KPIs for each department and ensure consistent reporting.

Growth Enablement


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Support 3PL expansion in Ontario (logistics arm).


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Drive marketplace expansion (Mexico, UAE, AU).


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Ensure regulatory compliance (MOCRA, Health Canada, EU/UK SCPN, etc.) is built into launches.

People Management


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Oversee HR Managers to ensure global alignment.


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Resolve cross-team conflicts, restructure roles where needed.


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Build leadership pipeline for scaling to 60+ employees.

Requirements


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10-12 years in e-commerce / D2C / Amazon-native operations.


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Proven track record of scaling business from $10M → $30M+ revenue.


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Strong background in Amazon FBA ops, multi-country marketplaces, and supply chain.


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Experience managing 40+ person distributed teams.


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Hands-on with KPIs, dashboards, SOP creation, and process automation.


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Excellent communicator, able to align India, PH, Canada, and Mexico teams.

Nice-to-Have


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Exposure to beauty/personal care categories.


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Experience in Shopify CRO / D2C growth.


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Familiarity with financial reporting, CAC/LTV metrics, and tax compliance.


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EOS/Traction framework experience (Integrator role).

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