Performance Marketing Lead

Hello. Were Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, were improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum through a unique combination of deep human understanding and trusted science. Whats more, were achieving it in a company that were in control of. In an environment that were co-creating. And a culture thats uniquely ours. Care to join us? It isnt a question.

With category leading brands such as Sensodyne, Voltaren, and Centrum, built on trusted science and human understanding, and combined with our passion, knowledge, and expertise, were uniquely placed to do this and to grow a strong, successful business. This is an exciting time to join us and help shape the future. Its an opportunity to be part of something special.

JOB PURPOSE:
Are you looking for an opportunity to manage the digital transformation for Ecommerce and Digital Marketing across all brands and therapeutic areas? If so, this is the job for you. As Multichannel Marketing Manager, you will be responsible for establishing an integrated digital support network for the development of e-commerce channel partnering across Haleon. You will also develop and execute an integrated business plan while managing relationships with strategic partners and pilot initiatives. This role will provide YOU the opportunity to lead key activities to progress YOUR career.

• Lead the digital capability for the brand teams as well as key stakeholders in other functional areas.
• Develop a framework/strategy to enable marketing to build their digital strategies account for their variables and dynamics.
• Create and pilot e-commerce initiatives.
• Continue to feed the customer insight to the commercial teams brand strategy.
• Lead the 12-month digital operational plan to deliver the activities that build towards the longer-term strategy.
• Represent Haleon brands to both internal and external stakeholders.
• Provide forums for education and sharing of best practices to marketing teams, executive leadership, and cross-functional resources.
• Evaluate the digital strategy to optimize channel, customer, and consumer offerings.
• Lead and align multi-stakeholder relationships to ensure ongoing alignment with digital strategies.
• Inspire the marketing brand teams by developing digital capabilities and strategies and growing capability through on/off the job training and coaching.
• Accountable for setting and achieving e-commerce operations metrics including key performance indicators (KPIs) and service level agreements.
• Understand portfolio sets for global and local supported brands as well as portfolio managers.
• Coordinate translation for the market and ensure execution is completed in a timely and accurate manner.
• Initiate and track the copy approval process for all the materials in the responsible market.
• Ensure timely execution of all materials through DC and Global Platforms in responsible markets.
• Interact with local operating companies to meet customer manager needs.
• Review modern technologies and explore new developments in the digital landscape to deliver the communication and business objectives more effectively.

Why you? Basic Qualifications:
We are looking for professionals with these required skills to achieve our goals:

• MBA Tier 1 colleges.
• 10 years of relevant experience in a large multi-national working environment.
• Experience in multi-channel/digital marketing.

Preferred Qualifications:
If you have the following characteristics, it would be a plus:

• MBA (Marketing, Brand Management, Communications, or a Technology-related field in Pharmaceuticals) consult manager on Technology-related field experience.
• Digital course work.
• Expert in digital marketing channels in sales and marketing.
• Ability to influence, challenge and gain credibility with senior commercial leaders.
• Digital/social/interactive marketing experience with a clear commercial focus, including digital analytics and metrics.
• Excellent communication skills, strong presentation and facilitation skills to explain/sell creative concepts.
• Proven track record of driving sales performance.
• Agency management experience.
• Proficient in customer understanding and campaign development.
• Capable of working across boundaries and functional areas.
• Familiarity with the copy approval process.
• Experience in the Pharma sector.
• Project management experience.

Diversity, Equity, and Inclusion
At Haleon, we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. Were striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

Care to join us? Find out what life at Haleon is really like

As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates, and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information, and we will treat your information confidentially.

Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status, or any other federal, state, or local protected class.

Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, Haleon may be required to capture and report expenses Haleon incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure Haleons compliance with all federal and state US Transparency requirements.

Locations: Gurgaon Horizon