Head, Buzz Marketing

Who we are
 
Nothing exists to make tech feel exciting again.
 
We're building a different kind of company, one that puts design, emotion, and human creativity at the heart of everything we do. From the way our products look to how they sound, feel, and function, we care about the details that make technology not just useful, but inspiring.
 
This is a place for the curious. The creators. The ones who ask why not and mean it. If you're drawn to bold ideas, fast moves, and work that actually makes you feel something, you'll fit right in.
 
We're not here to follow the rules. We're here to make better ones.
 
About Nothing
 
Founded in London in 2020, Nothing is a design-led tech company building an alternative to the industry giants. Our products – from award-winning smartphones to expressive audio and wearables – blend iconic design with intuitive engineering to put people and creativity back at the centre of consumer tech.
 
Backed by GV (Google Ventures), EQT Ventures, C Ventures, and influential investors like Tony Fadell (iPod), Casey Neistat, and Kevin Lin (Twitch), we've grown from startup to global challenger in just a few years.
 

About the role:

At Nothing, we don't follow convention - we create it.

As Head of Buzz Marketing, you'll craft and lead a digital-first strategy that makes our product launches unmissable, our stories impossible to ignore, and our brand unforgettable.

This is a strategic leadership role for a culturally fluent, digitally native marketer — someone who lives at the intersection of data and instinct, structure and creativity. You're a master of breakthrough moments and viral velocity, with a deep understanding of the cultural currents shaping Gen Z and beyond. You excel at bringing together content, PR, and influencers to hack the internet, with a proven track record of driving millions of organic views.

Key Responsibilities:

• Architect cultural relevance: Build and execute buzz-worthy strategies that place Nothing at the center of internet and cultural conversations before, during, and after every launch.
  
  
• Lead launch hype: Design and deliver disruptive, earned-first campaigns that create anticipation, drive FOMO, and amplify global product moments across digital, social, and experiential channels.
  
  
• Spot & shape trends: Tap into emerging internet subcultures, meme ecosystems, creators, and formats to make Nothing feel alive and ahead of the curve.
  
  
• Own virality playbook: Identify and scale what works — turning breakout moments into repeatable frameworks that blend creativity with performance.
  
  
• Build creator energy: Partner with unconventional influencers, artists, and communities that reflect and amplify our brand values in unexpected ways.
  
  
• Collaborate across teams: Work closely with Product Marketing, Brand, PR, Community, and Social to ensure all touchpoints align and build toward a cohesive narrative.
  
  
• Measure cultural impact: Define KPIs that go beyond impressions — tracking talkability, share of culture, and brand heat.
  
  
• Build and lead a high-performing team: Hire, mentor, and inspire a tight-knit group of creative thinkers and cultural strategists. Foster a culture of experimentation, accountability, and speed.
  
  
• Champion cross-functional leadership: Operate as a key voice in the broader marketing leadership team, bringing sharp POVs, setting a high creative bar, and influencing how we show up in the world.

Key Qualifications:

• 8–10+ years of experience in brand, digital, or content marketing, with a strong focus on culture-first, internet-breaking campaigns.
• Proven ability to create viral moments and high-impact narratives that cut across India's diverse digital landscape — from Tier 1 metros to culturally influential subcultures.
• Deep understanding of India's internet and youth culture — fluent in everything from Instagram trends and YouTube formats to regional meme pages, Twitter communities, and emerging platforms like Moj or ShareChat.
• Hands-on experience building and managing buzz-worthy influencer and creator programs, with a strong network across fashion, tech, music, gaming, and pop culture.
• Demonstrated success in integrated campaign development across PR, social, and influencer channels — ideally with measurable organic reach and brand lift.
• Strong leadership experience managing cross-functional teams, external partners, and creative collaborators in a fast-moving, high-expectation environment.
• Comfortable working across English and vernacular content ecosystems, with the instinct to localize for cultural impact without diluting brand.
• Data-literate with experience in using real-time signals and analytics to inform strategy and iterate on campaigns.
• Proven ability to work across global and local teams, ensuring culturally relevant execution while staying true to the brand.
• Startup mindset: hands-on, resourceful, and comfortable with ambiguity, with a bias for action and experimentation. 

Why Join Us?

• No corporate red tape - just bold ideas, fast execution, and real ownership.
• You're here to disrupt and define, not follow the rulebook.
• Join the fastest-growing tech brand in India in the past decade - and shape what's next.
• Your work will have visible, cultural impact - seen, shared, and talked about across the country (and beyond).
• Fast-track your career - surrounded by ambitious minds moving at startup speed.

We are an equal opportunity employer and will always promote a more diverse and inclusive environment. We are committed to being a welcoming employer for all candidates.

 

 
What we offer

• A chance to shape the voice of one of the most exciting tech brands
  
• Fast-paced and creative environment with global reach
  
• A culture that values curiosity, creativity, and doing things differently
  
• A commitment to building a diverse, inclusive, and welcoming workplace for all
  

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