Head Digital Marketing Manager

2 days ago

Gurgaon, Haryana, India Tek Travels Full time ₹ 15,00,000 - ₹ 30,00,000 per year

Head of Digital Marketing

Job Summary:

We are seeking a seasoned and strategic Head Digital Marketing with 1016 years of experience, preferably from the travel or hospitality industry. The ideal candidate will lead our digital marketing efforts to build a strong online presence, drive high-quality traffic, improve conversion rates, and deliver a best-in-class digital experience to our customers.

Key Responsibilities:

  • Strategy & Leadership:

  • Develop and execute the digital marketing strategy aligned with business goals.

  • Lead and mentor a team of digital marketers and external agencies.

  • Performance Marketing:

  • Manage and optimize paid media campaigns (Google Ads, Meta, Display, Retargeting).

  • Drive performance across acquisition, conversion, and ROI metrics.

  • SEO & Content Marketing:

  • Oversee SEO strategy (technical + content) to grow organic traffic.

  • Collaborate with content, product, and design teams to create engaging digital content.

  • Social Media & Community:

  • Manage brand presence on social platforms and build engaging campaigns.

  • Identify trends and growth opportunities across channels.

  • Email & CRM:

  • Manage email marketing, lead nurturing, and CRM campaigns to increase repeat bookings and customer retention.

  • Analytics & Reporting:

  • Monitor and report on KPIs using tools like Google Analytics, GA4, SEMrush, HubSpot, etc.

  • Conduct competitor analysis and market research to identify trends and opportunities.

  • Cross-functional Collaboration:

  • Work closely with product, tech, sales, and operations teams to ensure a seamless customer journey.

Requirements:

  • 10–12 years of hands-on digital marketing experience, preferably in the travel, hospitality, or online B2C industry.
  • Proven track record of building and scaling digital marketing strategies.
  • Strong expertise in performance marketing, SEO, analytics, and content marketing.
  • Experience working with marketing automation tools, CRMs, and ad tech platforms.
  • Analytical mindset with a passion for data-driven decision-making.
  • Strong leadership, communication, and stakeholder management skills

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