Marketing Head B2B

1 day ago

Gurgaon, Haryana, India Kodehash Technologies Full time ₹ 15,00,000 - ₹ 25,00,000 per year

Marketing Head B2B (SaaS Based)

Location: Gurugram

Job Type: Full-Time

Experience: 6+ Years

About the Role:

We are building and launching a new B2B SaaS product, and were looking for a Marketing

Head to lead the charge from the ground up. This is a zero-to-one role where youll shape

our product's market presence, define its positioning, and own the go-to-market (GTM)

strategy.

You will work closely with product, sales, and leadership teams to bring our product to

market, communicate its value clearly, and generate qualified leads.

Key Responsibilities:

  • Develop and execute the full product marketing strategy for our SaaS launch.
  • Define target segments, buyer personas, value propositions, and messaging

frameworks.

  • Lead the go-to-market planning, including pre-launch and post-launch campaigns.
  • Collaborate with product and sales teams to create sales enablement tools, demo

decks, and one-pagers.

  • Create and manage lead-generation campaigns via paid ads, content, email

marketing, and webinars.

  • Drive SEO, thought leadership, and content strategy tailored to B2B buyers.
  • Analyze marketing performance across all channels and refine strategies based on

data insights.

  • Conduct ongoing market research and competitor analysis to inform positioning

and growth strategies.

Requirements:

  • Minimum 6 years of experience in B2B SaaS marketing, preferably in early-stage or

growth-phase startups.

  • Strong background in product positioning, B2B content, and digital marketing.
  • Proficiency with tools such as Google Ads, LinkedIn Ads, HubSpot, Google Analytics,

SEMrush, or similar.

  • Experience working with cross-functional teams (sales, product, design).
  • Excellent communication, storytelling, and presentation skills.
  • Data-driven mindset with ability to measure, learn, and iterate.

Nice to Have:

  • Experience launching a product from scratch (zero-to-one).
  • Familiarity with CRM, lead scoring, and sales funnels in B2B environments.
  • Exposure to B2B marketing (depending on your product).

What We Offer:

  • Full ownership of marketing for a promising SaaS product.
  • High-impact role in a fast-paced, builder-friendly environment.
  • A collaborative team with product-first thinking.
  • Competitive salary and performance-linked incentives.
  • Flexibility, creative freedom, and growth opportunities.

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